More Than 50% of Smartphones Sold in Q2 2024 Feature 50MP Cameras, Reflecting Consumer Trends

CounterPoint Research reports that the camera resolution of smartphones had increased to 54M in Q2 of 2024. In Q2 of 2020, the average smartphone camera resolution was 27MP. The biggest reason why camera resolution of most smartphones keeps on increasing is customer requirement. Now consumers need better smartphones with the best camera resolution, leading to a significant increase in demand. According to the Consumer Lens Survey, a good camera resolution is one of the most important factors considered before buying a smartphone.

To meet customer requirements, many OEMs have been working to increase their camera resolution. More than 50% of the smartphones sold in Q2 of 2024 had a camera resolution of 50MP. The biggest growth in camera resolution smartphones can be seen among entry to mid price smartphones ($100 to $250) and premium smartphones (more than $600).

The biggest shift in the premium segment was seen when Apple switched from 12MP to 48MP in its iPhone 15 series. In the entry and mid segment, Chinese Android OEMs increased their smartphone camera resolution. The camera resolution in the mid-price sector has reached 100MP and 108 MP.

Rear cameras have also seen a shift with 32% of the shipments in Q2 2020 and now having a share of 45% in Q2 2024. This shift is because of OEMs using macro camera capabilities and increasing the sensor size to take in more light. Even though smartphones with lower camera resolution are also expected to see some increase, the higher-resolution cameras will stabilize themselves in the coming years. The incorporation of telephoto lens and GenAI features in newer smartphones will probably have more shipments.

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by Arooj Ahmed via Digital Information World