These Are the Media Giants Reshaping 2024: Google and TikTok at the Forefront

It's a known fact that over the years the global media brands have shifted from traditional broadcast media to tech companies. The consumers are now shifting towards online streaming and many TV brands are losing their worth because of them. Social media has also played an important role when it comes to attracting mass audiences.

According to the Brand Finance's 2024 rankings, Google remains the top valuable media brand with a brand value of $333 billion. It is followed by TikTok with $84 billion brand value and Facebook with $76 billion brand value. Instagram has increased its value by 49% ($70 billion) and has become the fastest growing media brand at fourth position in 2024. Disney got its value down by 6% and has the brand value of $46.7 billion now.

In this rankings, we note that most of the media brands are not only focusing on broadcasting but are now distributing user generated or third-party content on their platforms too. YouTube, Netflix and LinkedIn are also among the top ten most valuable media brands in 2024. The top ten media brands in 2024 are all from the USA with three being from China – TikTok, WeChat and Tencent.

Name	Country	2024 Value (M)	2023 Value (M)
Google	U.S.	$333,441M	$281,382M
TikTok/Douyin	China	$84,199M	$65,696M
Facebook	U.S.	$75,716M	$58,971M
Instagram	U.S.	$70,443M	$47,439M
Disney	U.S.	$46,717M	$49,508M
WeChat	China	$41,794M	$50,247M
Tencent	China	$36,055M	$38,059M
YouTube	U.S.	$31,721M	$29,710M
Netflix	U.S.	$22,815M	$24,150M
LinkedIn	U.S.	$18,812M	$15,507M

Read next: TikTok Takes the Lead: Gen-Z's Go-To Source for News and Product Discovery
by Arooj Ahmed via Digital Information World