According to the survey, searchers wait 8 seconds on average for a website to load. 38% of the respondents of the survey said that they wait 7 to 10 seconds for a website to load, while 29% only wait for 3 to 6 seconds. 14% will wait 11 to 14 seconds and close the website if it doesn't load. 10% wait for more than 15 seconds, while 3% wait only less than 3 seconds.
The survey also found that 48% of the searchers go to another website if the website doesn't load quickly or is unresponsive. If you are a well known brand like Amazon, people may wait longer instead of going to a lesser known website. But every second of the searcher matters so they aren't going to wait for the web page to load if you are not a well known website.
Google has advised website owners to make websites that load in less than 3 seconds since 2016. In 2017, Google said that the probability of searchers going to another website increases by 32% if the website goes from 1 seconds to 3 seconds to load. So, if you want searches to stay on your web page, make sure your website is loading faster.
Read next: ChatGPT Leads AI Search Traffic with 5.7 Billion YoY, Yet Traditional Engines Outperform
by Arooj Ahmed via Digital Information World
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