The Global Winners and Losers: Most Loved and Hated Email, Messaging, and Social Media Apps Revealed

Mailsuite analyzed over 1,500 email communication, messaging and social media apps on Google Play with 5-star ratings to rank them according to highest rated by users in every country and which apps have the lowest ratings. According to the results, Microsoft Outlook is the highest rated email app in 46 countries. Even though Microsoft Outlook came into the game a little later than other email apps. Yahoo Mail is liked by Australia, Japan and the USA. Released in 1997 for desktop and 2010 for mobile, Yahoo has 7.22 million reviews on Google Play with an average rating of 4.5 stars. Yahoo has over 100 million downloads but on the other hand, Gmail has 10 billion downloads but is the most hated email app in 36 countries. Gmail has the lowest ratings in Brazil, Ireland and the USA. In 2023 Gmail started advertising and promotions on the platform which resulted in negative reviews from users.

Now talking about messaging apps, AOL Instant Messenger (AIM) had 53 million users in 2006 which were even more than users of Google, Microsoft and Yahoo combined. Google worked hard to make its Instant Messaging (IM) services popular but right now Telegram is the most loved messaging app in 17 countries. On the other hand, Google Messages is the top rated app in 22 countries. Discord is the most hated instant messaging app in 32 countries, followed by Messenger (25) and WhatsApp Business (14).

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When it comes to social networking platforms, Instagram was the first app which made visual content somewhat known in 2010. It was the first iOS mobile app and first mobile only platform and soon became more popular than Facebook, YouTube, Tumblr and Twitter. In its first year, Instagram got 10 million users and became the most downloaded app in 2023, surpassing TikTok. Even with all these achievements, Instagram isn't the most loved app– TikTok is. TikTok is the most loved social media app in 30 countries. It has over 1 billion downloads and 80 million reviews on Google Play Store. Facebook and Facebook lite are the most hated apps in 30 countries, while Instagram and Instagram lite are most hated in Jordan, Algeria and Oman. Meta's Threads (X/Twitter's competitor) is most hated in Hong Kong and Greece. Even though all these apps are most hated in several countries, Reddit is the most hated app above all these apps. Reddit is the lowest rated app in 30 countries, followed by X/Twitter that is lowest rated in 15 countries.

Take a look at the infographics below for more insights:

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by Arooj Ahmed via Digital Information World