Statista Consumer Insights did a survey to find out what are the most popular phone brands in the US. According to the survey, 67% of the people born between 1995 and 2012 prefer an iPhone over any other phone. Only 16% of these people are Samsung users in the US. Samsung is the second most popular choice for mobile phones among US millennials. Almost half of the millennial participants who were surveyed use an iPhone as compared to 30% who have phones made by South Korean company, Samsung.
If we talk about Gen-X and Baby Boomers, there is not much difference between Apple and Samsung users. 38% of Gen-X use Apple while 37% of them use Samsung. 39% of Baby Boomers are Samsung users while 36% of them use Apple’s iPhone. Motorola is also a popular choice for Baby Boomers and Gen-X. 11% of Gen-X and 9% of Baby Boomers also use Motorola. Google’s Pixel 9 family hasn't become a favorite among any of the generations yet.
| Smartphone Preference by Generation | Apple | Samsung | Motorola | Other | |
|---|---|---|---|---|---|
| Gen Z (1995-2012) | 67% | 16% | 4% | 3% | 10% |
| Millennials (1980-1994) | 49% | 30% | 5% | 6% | 10% |
| Gen X (1965-1979) | 38% | 37% | 4% | 11% | 10% |
| Baby Boomer (1946-1964) | 36% | 39% | 3% | 9% | 13% |
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by Arooj Ahmed via Digital Information World
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