Musk is all praise for the platform, adding how it’s achieving great success. However, experts are raising concerns about his conclusions because they feel the opposite is taking place in the social media domain.
In the past week, we’ve seen Elon Musk and his crew amplify reports linked to X and how it continues to edge out others in the race, going as far as to refer to it as the best news app we have today.
While we’re not saying that his claims are all false the way he’s framing it all is really raising eyebrows. His post from July 31st has Musk hailing the app as the best social media platform today.
He quoted stats from SimliarWeb that are used for measuring web traffic and giving more insights about how top webpages happen to be performing. What’s interesting is how such pages only measure web traffic and that means this is only taking visits to X into consideration and nothing else.
Why is all of this so important? Well, that’s because as per the app, just 88% of all users on X log into the platform through mobile phones.
Out of X’s reported 250 million DAU, just 29 million are logging into the webpage. Therefore, the usage chart only measures the usage being a fraction of the entire user base. As far as total usage is concerned, X isn’t even trailing where Meta’s Facebook stands, and neither is it close to Instagram’s reigning position.
Today. Facebook has nearly 2 billion DAU and most of them access it through the webpage and not the app. Instagram has a completely different picture where most people log in through their mobile phone and the number of daily active users stands at one billion.
In raw figures, Facebook has nearly eight times the daily user count that X has while Instagram has four times that. Therefore, the data is only a measure of the fracture of every platform’s usage.
So what Musk is saying about X isn’t indicative of anything really. X argues that it’s seeing more people log into the app than Facebook and Instagram as it’s being done through the desktop.
Many have time and time again questioned Musk’s claims on this front and how his stats about traffic doubling between May and June have taken place.
It might be doing great in the News apps category but to claim that it’s a news-related platform would simply be dubious for obvious reasons. The link is related to the past where Twitter was once thought of as your go-to news platform. Today, that’s not the case as most of the context has to do with user-generated content.
As per experts’ opinions, the fact that X hasn’t added many new users for a long time is clear how it’s not doing great. The interest is increasing yes but that’s about it.
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by Dr. Hura Anwar via Digital Information World
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