New Data Shows Google is Still Dominating the Search Market Despite Competing with Several AI Search Engines

New data by Datos’ clickstream panel analyzed by Sonata Insights and shared Sparktoro shows that there was a 1.3% growth on Google from May 2023 to May 2024. This means that Google experienced more desktop visits in May 2024 as compared to May 2023. This data seems surprisingly good because everyone thought that the rise in AI search engines will impact Google search but this doesn't seem to be the case.

There are many AI models that users treat as search engines like Microsoft’s CoPilot and OpenAI’s ChatGPT. Among these AI search engines, Perplexity was the largest search player with 42% growth from last year. Rand Fishkin, who covered all this data in detail, said that Google has 290 times more search users than Perplexity as of May 2024. Perplexity users are 7.5% as active on the platform as Google users are on Google.

This suggests that even with numerous AI models and search engines, Google is still doing well in search market share. On the other hand, ChatGPT had 10.40 web page visits per month per visitor on average in May 2023 but that increased to 14.68 visits in May 2024. Claude jumped from 6.39 webpage visits per month in June 2023 to 10.67 visits in May 2024.

The data also shows that Google is way larger than other platforms in terms of search activity. Followed by Google are YouTube, Amazon and Bing but they are way lower than Google. So, this means that even if there are many AI search engines being introduced, it will be hard to dominate Google. Users aren't going to stop using Google and it shows through Google’s search market.

Read next: These Are The World’s Most Visited Websites In 2024
by Arooj Ahmed via Digital Information World