What Can ChatGPT Do For Us? The Full Essence Of The Powerful AI Tool Unveiled

We can bet you’ve come across the term ChatGPT several times in the recent past.

The tool has revolutionized the tech world in more ways than most of us could have ever imagined. And the makers of the program are now reaping the success of their hard work.

But what exactly is this tool used for and what are its capabilities? When you search online, you’ll find a plethora of information that details more on this subject. But to really understand the true essence of the endeavor, we thought it would be interesting to jot down some interesting findings from recent research that we thought would help our users in discovering its unlimited potential.

While some are seeing it as a powerful AI program, others are going as far as deeming it to be the end of the world and the rise of unemployment.

New research studies prove how 40% of individuals are scared that this tool would be responsible for getting rid their jobs and making them penniless. Meanwhile, a staggering 60% feel ChatGPT is great in terms of offering free medical advice and other consultations linked to the health domain.

But only a mere 9% revealed how they would make use of it for the sake of their academic activities and even 57% would enable the tool to jot down their thesis too.

On the other end of the spectrum, 86% feel the tool may be used for the sake of manipulation and population control. A good 63% feel firms should market products on the tool, similar to how they are doing on Google Search.

And then 13% feel it’s the best way to engage in gossip and online flirting, while 22% would make use of it to assist in pretending to be another individual. After that, 17% claim they’d use it to write down wedding speeches while 14% could use it to text partners regarding breakups.

Another shocking incident arose when users actually mistook a poem produced by AI as one made by a leading poet Sylvia Plath.

Coming down to the fears and hopes associated with this type of tool, most online users claim they’ve had a hands-on experience with this AI tool. While 78% have made use of it for various purposes, only 1% say they’ve never heard of it. Out of that 78%, what exactly were people using the tool for was a curious query on many people’s minds.

• 20%- Searched for information
• 19%- Produced short-form content
• 14%- Played around
• 11%- Searched for recommendations
• 11%- Academic activities
• 10%- Writing purposes

Then some made use of it for medical advice and therapy concerns.

Research has gone on to prove how 83% feared that the display information was going to be biased toward minority communities, while another 87% feared such technology could be used to control the population. Furthermore, 70% felt it could enhance the life of humanity in general.

63% feel firms could benefit from marketing purposes while a smaller majority feared the tool is giving rise to providing assistance in terms of pretending to be another identity online.

Now another interesting piece of information is how people really fear for their jobs. And among those that feel they’re going to be replaced very soon, it’s software developers who are at the top of the list.

Next in line are data analysis and customer service types of jobs. And closely following them are content creators and marketers. But again, the tool does come with its fair share of inaccuracies so we don’t think we need to worry too much about that right now.

H/T: Tidio

Read next: AI Revolution: Chatbot Developers Earn Millions in Revenue
by Dr. Hura Anwar via Digital Information World

Tim Cook Admits His Company Was Wrong About AR Technology While Explaining The Benefits Of Apple’s Mixed Reality Headsets

Apple CEO Tim Cook is not coming slow in his recent profile for GQ that was published on Monday.

The head of Apple took out the time to explain why Apple’s mixed reality headset which is all set to be unveiled in a few months would be an absolute hit with users.

In case you were not already aware, the Cupertino-based firm has been awfully silent on the matter as if it were a sin to speak about the launch and what users could soon expect from the much-anticipated product. Similarly, the CEO failed to shed light on when exactly we could expect it to be in the market, let alone confirm or deny that it even exists right now.

But he did lay down a list of pointers that detailed why people would actually be interested in it altogether. Speaking to GQ, he says that it’s based on the combination of a series of elements that entail art, creative apps, corporate surroundings, and communication.

He furthermore explained how the fact that users could link the currently existing world to things arising in the digital world meant people could better their connection with others as well as their modes of communication.

In the same way, he called out VR technology as the best tool in the business for likes to communication and this is not something new.

In 2021, Facebook’s CEO Mark Zuckerberg unveiled his own vision regarding the Metaverse and how this could give rise to better communication for its users. But despite Zuckerberg’s persuasion and Meta’s hard work on the topic, it is yet to find success with the VR business that it deems to be Reality Labs.

But the struggles of Meta aren’t dampening Apple’s extreme enthusiasm which could be felt in the way he spoke about the topic. When asked about some comments he made way back in the year 2015, where he blasted search engine giant Google for making an attempt toward VR Play, he was now acknowledging it.

According to Cook, if you’re presenting with new things that claim you weren’t right, you need to admit that and go ahead. You cannot continue to bash it down and consider yourself to be right all of the time.

The CEO feels its users have a lot to gain through the likes of its mixed reality headsets as the desire to project art into a piece of glass that would assist for both art and educational purposes is the way to go.

This happens to be a great idea regarding how the environment is better than what’s seen in the real world. And you’re literally overlaying the virtual world above it to make it even better.

But Cook did not stop there. He feels that it’s time Apple admit that it was wrong about the world of AR technology. And the reason why he was admitting his firm’s mistake is all thanks to the company’s founder, Steve Jobs. Cook looks up to the latter and remembers how he always made it a point to remind him that there’s no harm in admitting your mistakes.

We must mention how Tim Cook was the first one who felt the AR glasses would be a flop so we need to give him credit where it’s due. This was mentioned during an interview with The New York Times where Cook detailed his skepticism regarding his enterprise’s efforts.

He knew that the AR-powered glasses were very intrusive and not something that people would want to wear.

H/T: Tim Cook / Twitter

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by Dr. Hura Anwar via Digital Information World

How to evaluate the effectiveness of a mHealth mobile application

Caring for mental health is becoming one of the main challenges for both individuals and the global economy. More and more people complain about depression, anxiety, and other mental problems. To combat mild depression, there is a special type of application – mHealth. It can be easily created by an experienced team of Inoxoft mhealth app developers. So, in this article, we talk about the general effectiveness of mobile applications, ways to improve them, and more. Keep on reading!

How to measure the effectiveness of a mobile application

The choice of metrics by which it is better to evaluate the effectiveness of mobile applications depends on the scope and specifics of the business. The main thing is to determine a group of indicators before the release and evaluate them according to estimated KPIs. Use heat maps to see the behavior of people in the app, place targeted action buttons on the most popular pages, and keep a close eye on the customer experience. The effectiveness of mobile development depends on it.

Number of downloads

This metric can be safely called the most popular. Marketers often monitor it and try to work on increasing the number of installs. They don't just do it to brag about impressive numbers in case studies.

The number of downloads directly affects the ranking of an application in Google Apps and the App Store. The higher it is in the search, the more likely it is that the target audience will notice it and decide to use it. At the same time, a large number of downloads show that marketers have done a good job on marketing strategy, promotion, and ASO, but sometimes it says very little as an indicator of the effectiveness of a mobile application. This is because trends and people's interests change. So it's great to remember that bigger isn't always better, and high demand today doesn't guarantee strong growth tomorrow.

The downloads metric can be useful if you are launching a product for a loyal audience or want to increase it. For example, an application can make it easier to book tables, and a loyalty program can bring even more customers. Although there is always a chance that half of the audience will still come without prior reservation, simply because they are conservative and happy with the way things work now.

Also, it's a good idea to keep track of the number of downloads if you want to develop the best product in the world, and then profitably sell it.

If you use paid promotion channels, then it is a good idea to calculate the average cost per install to estimate the cost of these channels. To do this, divide the promotion costs by the number of users who installed the application. Don't forget to match the number of downloads to the number of deletions. If the application is often downloaded but immediately deleted, it’s a reason to wonder if you are spending your budget on advertising in certain channels for nothing.

How to increase the number of downloads

1. Consider a marketing strategy: publish news on social networks, post articles on specialized blogs, and press releases on news sites.
2. Use an informative icon that looks good on different devices.
3. Check that the screenshots of the key screens of the application contain basic information about its functions and tasks.
4. Make sure the description is complete and contains enough keywords.
5. Post a quality video, as many people start using a product after they watch the video.
6. Provide the opportunity to use the application for free. It can be both a trial period and reduced functionality on a free plan.
7. Share user-generated content. Positive feedback about your development is the best advertisement.

Retention rate

This metric shows the percentage of users who, after downloading, logged into the application again. This is an indicator of how high-quality your traffic is and whether people have formed the habit of using your product often.

Considering that every fifth person after downloading the application opens it only once, it is better not to forget to work on increasing Retention.

If your product involves frequent use, this metric is indispensable. For example, you have developed a fitness application, and it is important for you that people run it every day and train according to the chosen schedule. If they don't do this, they won't form the habit of exercising every day, just as they won't form the habit of opening your app every day.

And, on the contrary, the Retention Rate is a little less important, for example, for the delivery industry. Most likely, users will not order products from the store every day. In this case, this mobile application efficiency metric does not need to be written off, it is simply more expedient to calculate the Retention rate for a week, two, or a month.

How to increase the Retention rate

Make sure that the application interface is clear and convenient. Analyze user behavior, for example with heat maps, and continuously improve UX and UI.

Work on onboarding. If people don’t understand how to place an order, select an address, or enter a card number when they first use it, they are unlikely to want to figure it out for a long time. Design hints that will be useful to them at different stages.

Use gamification. For example, earn points at the end of the week for completing daily tasks. Remind about events through push notifications and email newsletters. At the same time, try to take into account their interests, time of activity, and reaction to alerts. Notifications should be associated with help and care, and not cause irritation and intrusiveness.

Do your best to develop a product that will solve the problems of your target audience.

Conclusion

Our mental and physical health, productivity, inspiration, and desire to move forward depending on our emotional state. Therefore, it is very important to be sensitive to yourself and take care of yourself. To make this task easier, people more often choose useful applications for maintaining a psychological state. If you run a project on a similar or other topic but don’t know how to create a cool dedicated app, contact Inoxoft specialists. For sure, they will bring your ideas to life. Thank you for your time!

by Web Desk via Digital Information World

Privacy Concerns In The Online World Continue To Instill A Trust Gap Among Brands And Consumers

A new study is highlighting a very important matter in the online world and that has to do with privacy concerns.

Today, so many businesses and their respective clients are aligned on so many matters related to online privacy. The news comes as we bid farewell to cookies. But wait, does that mean people’s woes and worries on the subject are over?

There continues to be a major gap in terms of trust among both sides as per a study conducted by Twilio.

Among the participants polled for this research, they witnessed how 31% were adamant about rejecting cookies completely. Meanwhile, 98% feel firms can do better in terms of privacy protection as 95% wish for greater control regarding such data, especially linked to determining identity.

67% spoke about how much they value businesses on a first-party data basis to have a more personalized experience. And by that, we mean gathering data through direct means via interactions, surveys, and buying experiences.

Today, it appears that marketers are agreeing in theory where 89% feel making use of first-party data enhances the entire client experience but still, 81% rely upon data belonging to third parties.

But keeping in mind their woes regarding the subject of privacy, consumers are demanding more personalization where 66% would stop utilizing brands if they’re not getting it. And when we’re referring to Gen Z, that figure reaches 75%.

Additionally, 86% feel personalization enhances brand loyalty. But 57% claim to be spending a lot more with businesses that provide this, which is nearly 21% more.

But more than half of consumers are getting frustrated by the kind of interactions they had in the previous year. This happened to be up by 46% in the past. And that’s when a lot of consumers opted to walk out.

In 2022, many more brands had more than 23 million requests regarding user deletion on the app, which showed a 69% rise from the previous year. But new stats are also speaking about how keen companies are in terms of jetting out more funds for the sake of engagement.

Today, 97% wish for the investment to double up in the upcoming three-year period.

Out of those participants that came under the label client engagement, 82% met or even went above the figure outlined for financial goals in 2022. This was in stark comparison to the beginners who recorded 62%.

Meanwhile, 40% of leaders were enjoying so much higher rates for retention than what was shown in the past, versus the 12% seen for beginners.

Last but not least, 41% of all the leaders that were surveyed showed greater customer conversion rates when compared to the 15% highlighted for beginners on the app.

So the takeaway message here is how the report is displaying what is heard in terms of customers. And that has to do with brands making use of first-hand data for personal engagement with clients. It ends up saving firms from making meaningful market spending and enhances lifetime value too.

Read next: How Much Do Search Marketers Earn in 2023? A Comprehensive Salary and Career Report
by Dr. Hura Anwar via Digital Information World

What Makes Consumers Love the Digital Media Revolution?

The concept of being able to stream any type of song or content from your phone used to be considered a pipe dream. Mobile internet speeds were not nearly as fast as they are right now about ten years ago, and that made such platforms seem less likely to succeed than might have been the case otherwise. In spite of the fact that this is the case, streaming has become a huge deal, and the digital media revolution is definitely something worth taking heed of.

Statista Consumer Insights just put out a report that highlights the various things that make consumers so eager to check out the digital media revolution. Around 54% of consumers who responded to this survey stated that they want to be able to access all of the songs, movies and TV shows that they enjoy across all of their devices.

With all of that having been said and now out of the way, it is important to note that the quality of the audio and video tends to matter quite a lot as well. 41% of the people who participated in this poll stated that they wanted to make sure that the quality was top notch, and that has spurred digital media platforms to offer higher quality whilst sacrificing streaming speeds in the process.

Additionally, 39% of digital media users stated that they liked how streaming platforms recommended new and interesting content for them to enjoy with all things having been considered and taken into account. 32% also indicated that digital media was far easier for them to sort through, since it did not require them to deal with any physical or hard copies of the content that is in their possession.

Interestingly, 25% of survey responders stated that they still prefer owning hard copies of music and video content. This trend is taking a downward turn, but it just goes to show that the digital media revolution is by no means all encompassing. Still, it is a major preference for the vast majority of users, and this proportion will likely go up in the future as digital media becomes more advanced.

Read next: What Country Uses the Internet the Most?
by Zia Muhammad via Digital Information World

WhatsApp users will soon be able to edit text, receive full-width messages, and lock chats

According to Wabetainfo, WhatsApp users will soon be getting their hands on three exciting updates that are meant to be released in upcoming versions. Out of the three updates, one is compatible with beta for Android and one with beta for iOS, while the third one is still under development and not available even for beta testing.

Starting off with the first update, some beta Android users are getting a renovated text editor. With the latest modifications, editing pictures, videos, or GIFs will be possible. According to the snapshot posted by Wabetainfo, by opening the text editor, users will be able to identify if the update is available to them. Those who will be among the selected users will be able to edit any media on WhatsApp.

Users will be able to select fonts more easily, and not only this, but a number of new fonts have also been added to the list. Users will also be able to align their text, giving them more authority over text formatting. And lastly, they’ll also be able to switch background colours so they can separate the main topic from the rest of the text.

Beta version have already been released to some Android users, and more will receive it over a short period of time.

Moving on to the second update, beta testerson iOS will soon be able to receive full-width messages in the WhatsApp community. The new interface is aimed to make announcements more readable. Based on the screenshot shared, it is visible how the community announcements will look different from the regular conversations based on their interface. Since announcements are “read-only” messages, it is important for them to be readable as compared to one on one or group conversations.

Some beta iOS users have already received the new update, while others will be getting it soon. It was also revealed that the update is being made for beta Android testers as well.

And lastly, the messaging platform is planning to introduce a new security update that will allow its users to lock certain chats. The platform has lately been working on a number of privacy features, and recently it was announced that, just like the “view once” feature, a “playable once” update for voice notes was being developed. The latest feature is meant to provide more privacy to the audience as the locked conversations can only be opened by either a fingerprint scan or password.

Since the idea is in its early developmental stage, a beta version hasn’t been released yet. However, Wabetainfo shared a preview of how it may look like.

Once a conversation has been secured, no one except the owner will be able to unlock it, and if anyone tries to open it and fails to unlock it, they will cause the whole conversation to be deleted, and after that they can open it. As a result, not only text messages but media items will also be kept private, as media received in locked chats won’t be saved to the gallery.

No date has been shared as to when the update will be available, either for beta users or for general users. But it can be expected that it will be introduced soon in a future update.

Read next: Research indicates that many tech giants are laying-off workers as their revenues begin to drop
by Arooj Ahmed via Digital Information World

Here's how adding more images in your articles can boost your SEO efforts

Content marketing has become a mainstay of the advertising industry, and a whopping 97% of businesses have seen positive results from focusing on it with all things having been considered and taken into account. In spite of the fact that this is the case, there are still some trends that need to be factored in so that the marketing can become more effective than might have been the case otherwise.

With all of that having been said and now out of the way, it is important to note that there are six major trends that can be noted for 2023. These trends will play a huge role in determining the direction that the industry might be headed in over the course of this year, as well as how things might play out in subsequent years.

One major trend that can be noted has to do with images. A single image can improve the performance of a given article by as much as 51%. Adding up to seven images can bring around 359 extra page views as well, because of the fact that this is the sort of thing that could potentially end up making the page seem more attractive to people that come across it on the internet.

Adding over seven images can also lead to 14 extra shares which can have a compounding effect since it will vastly increase the number of users that will come across your content in the wild. You can also gain up to 60 more backlinks by optimizing the presence of images in all of your content.

If there is one thing that marketers need to be more careful about moving forward, it is the kind of research that they take part in. This research will be crucial since it will help marketers to better understand all that they need to do for the users that they are trying to target.

As the marketing landscape continues to shift and transform into something brand new, video will play a role in boosting results. Images and videos are clearly the way forward as far as marketing is concerned.

H/T: Semrush
Read next: What Organic Advertising do Marketers Prefer?
by Zia Muhammad via Digital Information World