WhatsApp Beta Adds AI Replies and Themes: A Game-Changer for Businesses

WhatsApp Beta for Android 2.24.26.16 brings exciting updates aimed at improving the WhatsApp Business app. The update introduces new features like AI-powered replies, multi-platform integration, and customizable themes, offering enhanced functionality for businesses and their customers.

One major highlight is the addition of AI-powered replies, which allows businesses to automate responses when team members are unavailable. This feature ensures faster replies to frequently asked questions, such as inquiries about purchase processes, business details, and other common queries. Businesses can also customize AI responses to match their brand’s voice and tone, ensuring a personalized experience for customers. Importantly, when AI is used to generate responses, customers will be notified, maintaining transparency between businesses and their users.

Another significant update is the multi-platform management feature, which enables businesses to access both the WhatsApp Business app and the WhatsApp Business Platform simultaneously. Previously, users had to choose between these platforms, but now, with a simple QR code scan, accounts can be managed seamlessly across both. This improvement also allows businesses to share individual chat histories with customers for up to six months between the platform and the app. However, group chat history sharing remains unavailable.

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Additionally, the update enhances the visual experience by introducing theme customization options. Beta testers can now choose between dark and light modes and select accent colors for these themes. This customization helps businesses differentiate between WhatsApp Messenger and WhatsApp Business, creating a more distinct user interface. Previously, the app only supported default accent colors, but this update adds greater flexibility. While this feature was already available on iOS, it is now being rolled out for Android users as well.

These updates mark a significant step in making WhatsApp Business more interactive and user-friendly. With AI-driven automation, improved platform integration, and customizable themes, businesses can streamline their operations and improve customer engagement. The new version will soon be available on the Google Play Store, expanding access to these features for more users.

Image: WABetaInfo

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by Arooj Ahmed via Digital Information World