Despite Fewer App Downloads, Consumer Spending on App Store and Google Play Increased Compared to Last Year

According to the recent analysis by Appfigures, Apple users are downloading less apps on iPhone than last year but the spending on those apps have increased when compared with 2023 data. There was a 2.3% decline in app downloads as compared to last year on the App Store, but the spending increased up to 15.7%. A report by TechCrunch says that there was a total of $127 billion spending in Google Play Store and Apple Apple Store in mobile apps and games overall in 2024, which is a 15.7 increase from last year. Most of these spendings were by Apple App Store because there was also a decline seen in total consumer spending on Google Play Store.

The reason why App Store spending has increased is because many users are paying more for paid apps and subscriptions. On App Store and Play Store, 5% apps in total offer subscriptions. These subscriptions were 48% of the total app revenue on App Store and Play Store combined.

The most downloaded apps on both platforms were social platforms apps like Instagram, WhatsApp and TikTok. But on the other hand, Temu was the most downloaded app in the US in 2024 on Apple. Even though there are many users spending on subscription apps, there are also some users who think that it is not worth spending on subscription apps. One of the reasons why consumers are not afraid to spend on apps on Apple is because Apple makes the steps of cancelling subscriptions as compared to Play Store.

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by Arooj Ahmed via Digital Information World