ChatGPT Reigns Supreme as Rival AI Chatbots Scramble to Compete in Global Markets

Ever since the emergence of ChatGPT, it has become the world's most downloaded AI chatbot. Now that OpenAI has released the updated versions of GPT-4 model, the popularity and usage of ChatGPT has increased a lot in the past year. Right now, ChatGPT is dominating in the US market, but in other markets, many AI chatbots are taking the lead. In India, 50% of the AI chatbot downloads are for Google Gemini, while smaller LLM-based models are emerging in Latin America.

According to Sensor Tower data, ChatGPT is the most popular AI model globally, with 90 million app downloads recorded in Q3 2024 — a 100% year-over-year increase. In the US, ChatGPT’s market share increased 3% from 2023 to 2024. 11% of the market share in the US is of Google Gemini. Character AI saw the most boost in downloads (86%) in Q3 of 2024 in the US, followed by ChatGPT (81%), Microsoft CoPilot (71%) and Perplexity (68%). Google Gemini saw 53% of share of organic download penetration in Q3 of 2024 in the US.

The mobile revenue of ChatGPT in the US in Q3 2024 increased ninefold, with 60% starting from May 2024. Other AI apps that saw a rise in mobile downloads were ChatBox, ChatOn and Chat and Ask AI in the US. In the third quarter of 2024 the monthly active users on ChatGPT app in the US were 160 million and it reached the milestone of 50 million MAUs in just five months. Temu and Disney+ were also among the fastest apps to reach 50 million monthly active users and took 8 and 12 months respectively. The app that reached 50 million MAUs the fastest in the US was Threads, which did it in just one month, followed by Capcut that did it in four months.

ST found that Perplexity users in the US are also using Lyft (28%) and Uber (42%) which shows that Perplexity has a large urban base. This rate was lower in users of CoPilot and ChatGPT. Perplexity has advertised its app to Uber One members by offering them free subscriptions. Most of the AI platforms focused its ad spending on California in 2024, with Claude leading with 18% of its ad spend, followed by 15 ad spend by Perplexity. CoPilot focused on New York, while Perplexity and Claude focused on San Francisco for ad spending in 2024. Gemini also gained good expressions from its advertisements on digital outlets and newspapers, while CoPilot advertised on OTT’s that gained 130 million impressions.

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by Arooj Ahmed via Digital Information World