Instagram’s chief just shared a glimpse of some new and exciting AI video features that are coming soon. Amongst those include the Movie Gen Engine where users get the chance to rollout wholesale edits of videos in-stream.
Similarly, it is launching the option to switch backgrounds, representations, outfits, and even Muppet variants of themselves. It’s all very interesting and might give rise to some more exciting and creative trends. However, it’s also one step away from the social aspect of the platform where users share connections and experiences with their followers.
AI only comprises pictures and videos that have very little to do with one’s life or even creativity. The video edits feel more aligned where it still involves captured content and only that can give rise to the most compelling clips. Remember, elements of visual storytelling come with enhancements that assist in building up a post.
The same cannot be said for image generation through AI. It’s all quite interesting and novel but we don’t see this as being something complimentary within the social media realm. You can produce images of aliens but it cannot symbolize things that are real, right? Users can roll out images of the beach but what happens when they’re not going in the first place?
Meta’s latest AI video tools do give the right enhancements and also lead to exciting creative forms inside the app. We feel that some would find it so valuable. Still, the main point worth considering is storytelling and that is quintessential right now. If social isn’t a part of it, how do you interact? It’s just plain images and videos flashing on your screen and brains, giving you utter confusion.
That might be the end result for Generative AI in the end with surreal creations designed to play with the brain. So the take-home message is that narratives are crucial in the world of social media and you’ve got to understand that.
This would happen as more and more people start to experiment with different options. How valuable they end up being, only time can tell. For now, it’s a great point to better communicate through human feelings or emotions.
Read next: AI in the Workplace: Majority of Workers Avoid Paying for Tools, Survey Shows
by Dr. Hura Anwar via Digital Information World
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