Social Media Apps Dominate November Downloads: Instagram Leads, Threads Tops iOS

Appfigures shared the list of most downloaded apps in November 2024 on Google Play Store and Apple App Store, and it seems like social media apps are taking the lead. Instagram was the most downloaded app combined on Play Store and App Store, with 53 million total downloads this month. Majority of the downloads of Instagram came from Google Play Store (46 million), while only 7 million downloads were from App Store.

The second most downloaded app on App Store and Play Store combined was TikTok (45 million) in November 2024. TikTok was the third most downloaded app on Google Play as well as App Store, but most of its downloads came from Play Store (34 million). Now a new question arises about whether TikTok will stay in the lead or not if it gets banned in the USA.

With 44 million downloads on Apple Store and Play Store, WhatsApp was the third most downloaded app overall in November 2024. WhatsApp saw some rise in its number of downloads, with Facebook going to fourth spot with 37 million total downloads. ChatGPT was the fifth most downloaded app in November 2024 on Google Play Store and Apple App Store. Other most downloaded apps in the top ten were Threads (30 million), Temu (30 million), Telegram (24 million), Capcut (22 million) and Snapchat (21 million).

The most downloaded app on iOS App Store in November 2024 was Threads (11 million), followed by ChatGPT (11 million) and TikTok (10 million). The most downloaded apps on Google Play in November 2024 were Instagram (46 million), WhatsApp (38 million) and TikTok (34 million). There was also a rise in downloads of Google Maps and Google seen on iOS Play Store in November 2024, with 8 million downloads each.

• Also read: Tech’s Winners and Losers of 2024: OpenAI Shines, Apple Stumbles, X Loses Its Way

According to the estimates by Appfigures, there were a total of 338 million downloads of the top ten apps on Apple App Store and Google Play Store in November 2024. It is a bit lower than October 2024, but still consistent so there's no need to be alarmed.

In a nutshell, the success of Threads and Temu suggests users are increasingly gravitating toward diverse digital ecosystems and budget-friendly e-commerce options. Threads is leveraging Instagram’s massive user base to challenge X, while Temu highlights a growing preference for affordable online shopping. The rise of ChatGPT further indicates the mainstream adoption of AI tools, blending social interaction with AI-powered functionalities. Meanwhile, TikTok’s continued dominance is now under scrutiny, with potential U.S. bans prompting speculation about how platforms like Instagram Reels or YouTube Shorts might capture displaced users.

• Related: Most of the Metaverse Platforms Lack Proper Security Measures and this Can Make them Vulnerable to Attackers

Read next: TikTok Leads November 2024 App Revenue Charts with $298M, Outpacing YouTube and Streaming Giants
by Arooj Ahmed via Digital Information World