Sitting down for an interview with the New York Times recently, Sundar Pichai highlighted what users can expect next year while failing to explain the concern it could bring for content creators.
When questioned about the current position of the search giant compared to the rest of the world, he explained how Google was in the process of a serious shift. The tech giant was highlighted as a serious leader in the world of AI and not a usual follower like others.
To be more specific, he added how the whole AI industry is designed over Google’s research findings that were open-sourced. And if Google was not there, neither would the AI world flourish.
He called it a dynamic moment in the world in terms of what to expect in the future. Right now, we are in the early stage of a major shift where everything has an AI approach. World class research is the way to go and since it’s the most cited, it must mean something.
Today. Google has more than 15 products with 0.5B users. They are creating foundation models and use them internally. It’s provided greatness to more than 3M developers and the investment is real time.
Short discussions spoke about the blue link economy of today. This is where Sundar Pichai explained that Google applied the most AI to its search. This helped shut gaps in regards to search quality. Many in the industry did not understand this approach that AI is not new. It’s been a part of Google since 2012. From Deep Neural Networks to ways to identify pictures and speech recognition, it’s been hard at work for years. In 2015, Google rolled out RankBrain which ranked search results.
For 2025, the Google CEO says it’s all about early changes where progress gets harder as innovation isn’t as easy to achieve now as what we saw before. The search engine will tackle more complex issues than before. The world will be surprised at what’s up for grabs.
As far as the question about the search going away, Pichai disagreed. It’s true that many are resorting to other platforms using AI and that the demand for Google searches might be in decline. But this does not mean search deteriorates as many want hassle-free search without AI influence.
As per Pichai, the value for Search rises when the internet is full of material that’s inauthentic. You’re looking for something reliable and Google search steps in with trustworthy content. While he may have answered all the tough questions well, the Google CEO failed with his replies related to the content creator community. This includes content getting devalued on Google platforms and many suffering as a result of this.
Read next: OpenAI Eyes More Investments After Removing Clause That Shuts Microsoft Out Of Advanced Models
by Dr. Hura Anwar via Digital Information World
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