The study also found a new trend among users where they find what they were searching for without clicking on the links 60% of the time. This is called zero-click search and it seems that many businesses are going to be affected by it. There were also some unique search patterns found by the study. One of those was that 55% of the AI Overviews are triggered when keywords under 1,000 monthly searches are searched on Google. Keywords with more than five words cause AI Overviews to appear 73.6% of the times which queries with commercials intent triggered AI Overviews 19.4% of the times. 58.7% of the times, AI Overviews appeared as a result of informational queries.
No matter how well optimized your websites are, if they are not under Google Index box, the chances of them appearing on AI Overviews are very low. About 50% of pages on Google have crawlability issues, while 20% of pages on Bing have the same problem. If your content is of higher quality that can closely match AI generated summary, it can lead to better visibility in AI search results. Businesses can check their content quality and relevance by using cosine similarity analysis.
The study is quite useful for businesses who want to design their strategies around AI Overviews. They should closely measure SERP to measure their true organic visibility as well as analyse similarity between their page’s content and AI Overviews summary. The top priority of pages should be to get ranked in top 12 on Google search results so they can get featured on AI Overviews. Strong SEO is a big game changer for organic performance and developing a stronger AI search strategy will help your page grow a lot. Don't compromise on the content and quality of the page and deeply study Google’s policies of website ranking and AI Overviews.
Read next: VPNs Struggle as Russia Advances Internet Censorship in Key Regions
by Arooj Ahmed via Digital Information World
No comments:
Post a Comment