Conversion Rates Differ Across Industries: Report Shows Email Leads with 28.6%, Instagram Tops Social Apps at 15.5%

Unbounced analyzed different conversion rates across more than 41,000 landing pages and found that conversion rates across different industries are at average 6.6%. Keep in mind that conversion rates vary across industries, devices and traffic sources. For instance, the conversion rate across financial services companies can be 8.4% while the conversion rate across SaaS companies can be as little as 3.8%.

The Events and Entertainment industry has a median 12.3% conversion rate while Education has 8.4% conversion rate. The report also found that even though mobile attracts more visitors, desktop convert 8% better. Health & Wellness industry also converts 22% better on desktop as compared to mobile.

Email Marketing is not dead and it has the highest conversion rate of 28.6%. The social media app with the highest conversion rate is Instagram with a median conversion rate of 15.5%.

To maximize conversions, businesses should experiment with dynamic landing pages tailored to user intent, device, and industry-specific behavior. Leveraging AI-driven personalization can dynamically adjust content layouts, messaging, or CTAs based on whether the visitor is on mobile or desktop. Industries like SaaS, which see lower conversion rates, could integrate interactive tools or demos directly on landing pages to reduce friction in decision-making. Such tailored strategies can help businesses bridge performance gaps and exceed industry benchmarks.

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by Arooj Ahmed via Digital Information World