Around 9 in 10 of Internet Users Do Not Password-Protect Their Wi-Fi

Your Wi-Fi is just like your home which needs a Wi-Fi password as a lock to secure it from a third party accessing your Wi-Fi information unless you want it to.

Regardless of its significance, a study shows that 89% of internet users do not protect their Wi-Fi connection through a password. Moreover, just 3% of users password-protect their Wi-Fi network, while 7% of them are unsure if they even have a Wi-Fi key.

In addition to this, PC Matic has highlighted survey-based data about 2,500 people across the United States; belonging to different categories of Wi-Fi networking users, featured in the 2022 Password Hygiene and Habits Report. Almost one in 9% of people who use Wi-Fi networks are not habitual in changing their passwords. Approximately, 37% of users haven’t set their passwords since the setup, but thankfully the rate of these users is gradually decreasing. Then comes the 9%, who are fully unaware of the existence of Wi-Fi passwords.

An unsecured Wi-Fi connection is an open area for cyber-criminals to access; the user ID and passwords of your account, launch a malware attack on your device, and redirect you to a harmful webpage where your personal information; address, credit card, and bank details, can easily be leaked. The data collected can be used in illicit ways. Internet Service Providers are held responsible for all the leakage of confidential information and can be charged as criminals in the eyes of law.

However, you could perform some steps to assure network security. The utmost step is to come up with your own strong, long, and easy-to-remember password, install anti-malware software and keep it updated which safeguards your Wi-Fi password. Secondly, enable a two-factor authentication method for signing in to the network or account via any other source. Thankfully, a new and advanced feature of a separate guest network is introduced in some routers through which your primary network will be saved and the devices belonging to your guests can easily be operated on it.

So if you were unknown of the importance of network security and are clueless about how it works, this article will prove to be the best guide for you. By implementing the above-mentioned security measures, you can enjoy the features of your Wi-Fi without any worries.

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by Arooj Ahmed via Digital Information World

66% of Americans Prefer Buying From Real People Instead of AI

The slow creep of AI can seem inevitable, and many are assuming that the presence of AI will take over many industries. In spite of the fact that this is the case, it turns out that a lot of Americans are more comfortable making purchases if they are able to deal with a real person in the process. A recent survey commissioned by Internova has revealed that AI might not be a popular choice for consumers in American markets with all things having been considered and taken into account, and that might cast some doubts on the future of the tech.

70% of survey respondents stated that they felt that they could trust real people more than AI. 55% of home purchasers preferred real life people, and 52% of car buyers also felt the same. With all of that having been said and now out of the way, it is important to note that there are some advantages to dealing with real people that AI might not be able to provide.

81% of consumers said that they enjoyed a personal touch such as a thank you note or something similar while making a purchase. However, many other benefits are a bit more on the practical side of things. 47% of customers like that they can ask follow up questions, and 41% prefer the customized responses that only real people would be able to give them. 55% of survey respondents confirmed that they got better answers from real people than might have been the case otherwise if they used AI.

That might be because of a lack of advancement in AI as of right now. AI can be highly sophisticated, but it often has a very rigid set of protocols that it can follow. Real people, on the other hand, can be much more adaptive and versatile, so dealing with them can ensure customers a much smoother experience. 43% of customers faced frustrations while dealing with AI, whereas only 26% said the same for real life customer service representatives. These stats are hard to ignore given how they can impact the customer journey.

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by Zia Muhammad via Digital Information World

The App market will soon be facing its worst time in the past six years

The Covid-19 pandemic when coupled with the tragedy of the Russia-Ukraine war has taken a heavy toll on app revenue collection. The Economic instability that commenced after both of these events has shaken the economy of the whole world to its very core.

Both of these events have been almost apocalyptic for the Global Economy and the App market has suffered severe blows. First, it was app revenues, and now in-app advertising has also been hit.

While In-app advertising is quite annoying for many users, it is a huge source of revenue for apps whether they be huge ones or some small startups, In-app ads are important. As revealed by new data the amount of revenue generated by In-app advertising will just grow around 6% this year to a total amount of 220.8 billion dollars. If we compare it to last year, then it is just a fifth of the growth seen in the past year. In addition to this, the revenue from In-app purchases also saw a loss, rising only 10% which amounted to 205 billion dollars, from the 23% increase it saw in 2021.

If we talk about the different genres of Apps then Mobile Games take the top spot effortlessly, which had a 7% increase in revenue this year. This was surprising as the genre saw a 105 million loss in users in the past year. However, this 7% growth seems measly compared to the 25% increase the genre experienced back in 2021. Following, in second place were Social Networking apps, who are anticipated to rise 9%, taking the total revenue to 43.4 billion dollars this year. However, when we put it against the last year, it was a 26% rise, thus the genre has had a 19% loss this year and to be honest it does not look or seem good for the Genre as many people are quitting social media and are not paying any attention to the ads that they are shown.

According to data collected by Statista, on a whole, the total growth expected for 2022 is 8%. Yes, you read that right, Statista says that the App market will only see a total rise of a measly 8% this whole year, and as 2022 is nearing its end the hopes are not high. This would be the lowest increase the whole market has seen in six years.

H/T: Businessofapps / Statista.

Read next: Social Media AI Set to Grow $3.66 Billion by 2026
by Arooj Ahmed via Digital Information World

Now You Can Watch The Videos On Google's Search Results By Expanding Them

When you search for a video on Google, the videos which appear in the result are opened in the app where that video is hosted. Now you can expand the video on Google search results by clicking on the arrows at the top corner of the video. When you enlarge the video, you will be able to watch the video along with the details about it. This is something new for the users because, before this update, they had to go to that video's streaming platform to watch the full video. Now it has become easier for users to watch the video in one go without going to another app or site.

Previously you could still see the portion of the video you had searched for. You could still watch the video but you had to be directed to YouTube or another video website to watch the full video.

Example-2 pic.twitter.com/X13do9r4ij

— Punit (@Punit6008) November 2, 2022

This new feature is advantageous to people who want to watch a video on Google Search. You can expand the video on Google search results by clicking on the arrow at the top right corner of the video. Some people are guessing that this update is on testing right now and Google hasn't said anything about this update. One thing is sure that if people like this update, Google can make it permanent. Google has done this type of video expanding update many times and every time no one had any issue with it. It seems like Google is just trying out different ways by which the video can expand on the search page.

Now we all have to wait and see if this update is here to stay or if it's going to be replaced with something different. This video-expanding update is a good addition to Google and Google should try to make it permanent so it can become beneficial for people.

Read next: Google Rolls Out A New Set Of Changes To The Play Store And Here’s What To Expect
by Arooj Ahmed via Digital Information World

Here's What Analysts Think Of Elon Musk's Leadership Style Amid Twitter's Hectic Management Week

In October, Twitter got its new CEO, Elon Musk with a $44 billion deal. The news spread like wildfire with great haste on social media platforms.

The initial week of gaining his position as CEO of Twitter was followed by great chaos during which the earliest initiative was taken by Elon Musk of dismissing Twitter’s four top-most executives, including former CEO Parag Agrawal and previous Chief Financial Officer Ned Segal. The top-ranking managers were fired, and a catalog of workers to retain in the firm was collated. Most of the employees started to sleep over in the office to meet deadlines set by their just-joined boss.

Twitter employees were notified on Thursday evening via an email stating the possibility of termination ahead as well as the closing of the office for the next day. According to several media reports, employees started to lose their jobs precipitously the next Friday morning. In addition to the circumstance, the statements, and criticism pronounced by the eliminated employees came out in front of the public which was enough to castigate Elon Musk.

In this regard, different analysts were called out to present their views on the action performed by Elon Musk. James Hayton, professor of innovation and entrepreneurship at Warwick Business School, supported the decision of employee dismissal taken by Elon Musk by elaborating on the significance of taking utmost control of the organization as a safety measure and by ruling over the upper hierarchy, which in the future proved to be a casualty for any company.

On the contrary, William Klepper, a management professor at Columbia Business School, defined Musk as brilliant, but condemned his Approach by declaring it “a case study of failed leadership.” Klepper highlighted his inconsistent behavior while buying the firm and called his action unpredictable. He also criticized his autocratic style as it does not have any concern regarding a desire for a strong organization.

A debate was conducted for deciding a job title for Elon Musk; as per the perception of Hayton, he should be a leader or CEO of Twitter, because he is capable of hiring the right talent, an ideal example set, is his own company SpaceX. On the other hand, Klepper suggested Musk hire others for top management and himself act as a Chief Innovation Officer.

Throughout the discussion, it can be concluded that our actions determine our personality. Once you promise to act on something, stick to your words, otherwise you must be disregarded.

Photo: DADO RUVIC / REUTERS

Read next: Social Media AI Set to Grow $3.66 Billion by 2026
by Arooj Ahmed via Digital Information World

Microsoft Windows 11 Adoption Rate Surpasses Windows 7 But Remains Stagnant at 15%

The Windows operating system is undoubtedly the most popular OS in the whole world, but which version of it is being most widely used? It turns out that the latest iteration of this OS, Windows 11, is seeing a rather stagnant rate of adoption with all things having been considered and taken into account. Windows 11 was released a little over a year ago, but in spite of the fact that this is the case it has not seen the level of adoption that Microsoft would have preferred.

With all of that having been said and now out of the way, it is important to note that the Windows 11 adoption rate currently hovers at around 15.44%, as per StatCounter. This puts it in second place ahead of Windows 7, but that is not surprising considering that support for Windows 7 has been discontinued yet the OS still has a 9.6% market share among all Windows operating systems.

The top spot continues to be held by Windows 10, and this slow rate of growth suggests that Windows 11 will need a really long time before it can reach those dizzying heights. Windows 10 is the OS of choice for 72% of Windows users. Overall, around 76% of all global desktop users use Windows. 15.74% use macOS, 2.6% prefer Linux and 2.38% are currently using Chrome OS.

Microsoft has been releasing a lot of updates for Windows 11 because of the fact that this is the sort of thing that could potentially end up bolstering adoption rates, but these attempts have not borne any great fruit. Users seem to be sticking with what they know best, and they are just too comfortable with Windows 10 to move on to the next iteration.

This can also be seen by the surprisingly high adoption rate of Windows 7 which was widely hailed as the best OS released by Microsoft since XP. Microsoft has had trouble with releasing bold new operating systems, such as with 7 being popular despite the release of 8 and 8.1. It will be interesting to see if the same occurs with Windows 11.

Read next: Apple Brand Value Grows by 35% to Reach Record Breaking $355 Billion, Amazon Comes in Second
by Zia Muhammad via Digital Information World

Marketers having a hard time meeting customer demands

According to a new report, marketers are having trouble meeting the needs of their customers while also managing substantial budgets and employee salaries.

Marketers say that they are finding it hard to maintain a happy relationship with consumers. The reason behind the bleak services has also been revealed.

The 2022 report shared by Salesforce state of marketing has highlighted the overall performance of the marketers in this year. All the challenges they have faced while dealing with customers’ problems. The report also provides a guide to marketers for future endeavors to deal with marketing plans and remove third-party cookies.

The complete analysis of the report is collected through a survey run in more than 35 countries involving 6,000 marketers to take part in it. Moreover, others have recorded their responses through the Salesforce platform. The reason we find behind these reports are as follows:

According to the report, 71% of marketers said that they were unable to meet customers’ demands. It has become nearly impossible to meet their customer expectations.

Whereas 83% are keen to defend themselves and said that they are doing everything in their power to fulfill the consumer’s wishes. The lack of not meeting their demands is not because marketers are not putting effort into their work.

Furthermore, marketers claim to have many resources to fulfill customer demand. In 2021, 10 sources were there to help the consumer out. In 2022, the number grew to 15, and it is expected to increase even more in the coming year to 18 sources.

If that’s the case, then what is the reason behind not meeting customers’ demands? Well, one is marketers don’t possess enough tools to make better use of these resources, hence all these resources go in vain. Additionally, 33% of marketers say that the budget is a huge problem these days. Especially in these sectors: Life sciences, manufacturing, and technology.

Many employees have handed over their resignations as well because the company failed to pay them according to their worth. Moreover, the budget is extremely tight, and they have to jump on the lay-off bandwagon. In between all of this chaos, Marketers claim to have given much better results than last year and aim to make use of better tools for future conveniences.

In 2023, Marketers pledge to use better tools and technology as well as try to come up with better marketing strategies from which they can benefit consumers in a much better way. According to 68% of marketers, they said to achieve their goals; they need to shift their focus from first-party and zero-party data.

Simultaneously, marketers are planning to use modernized tools and technologies. To connect more with people, they have decided to put more effort into television and podcasts. Through these marketing strategies, they might be able to overcome the lack of meeting consumers’ demands. The best way to connect with people is to state the value of the product clearly. 88% of customers said that they would most likely be attracted towards a product if the description is clear.

Read next: Meta Commissions New Report That Highlights The Current State Of The Creator Economy
by Arooj Ahmed via Digital Information World