Monday, November 13, 2023

The 36% Secret — Google's Revenue Sharing with Apple Exposed

In a surprising courtroom twist in Washington, a well-kept secret in the tech world was unveiled: Google pays Apple a substantial 36% of its Safari search ad revenue. This unexpected revelation emerged during the testimony of Kevin Murphy, a professor from the University of Chicago. He was there to defend Google in a major antitrust trial.

The moment the information came out, it was like a scene from a suspense movie. Google's chief lawyer, John Schmidtlein, visibly cringed. It was clear that this was not part of their plan.

Imagine a magician accidentally revealing the secret behind a trick during a performance. That's what happened here. Google, a titan in the tech industry, had guarded this secret closely. They argued that making this public would weaken their competitive edge. It's like giving away a secret strategy in a chess game.

Both Google and Apple had kept a lid on this. They feared that revealing the details would disadvantage them in future deals. It's similar to two top chefs hiding their best recipes from each other.

The backdrop of this reveal is the Justice Department's trial against Google. The allegations? Google has been strong-arming its way to maintain market dominance. This trial is peeling back layers on Google's operations. It's like getting a behind-the-scenes look at how a magician performs their tricks.

The disclosure of this Google-Apple financial arrangement is a big deal. It shows us the complex, often hidden world behind our everyday internet use. It's a reminder that behind the simple act of an online search, there's a whole network of intricate deals and negotiations, much like the unseen gears of a well-oiled machine.

Photo: DIW

Read next: 97% Embrace AI — The 2023 Martech Revolution Unveiled
by Irfan Ahmad via Digital Information World

Sunday, November 12, 2023

Scan with Caution - The Growing Menace of QR Code Fraud

Did you know that something as innocent-looking as a QR (Quick Response) code could be a wolf in sheep's clothing? Imagine you're walking down a street, and every QR code is like a doorway. Most lead to where they say they will – a cafe, a website, a deal. But some? They lead straight into the lair of a cyber crook.

This is the essence of "quishing," the clever mashup of 'QR code' and 'phishing'. Here's how it plays out: You receive an email, polished and professional, from what seems like a trustworthy source. It urges you to scan a QR code, often with a hint of urgency. It's like receiving a beautifully wrapped gift – but inside, there's a trap.

The artistry of these quishing emails is something to behold. They mimic real companies or banks with such skill that it's like looking at a reflection in a mirror. Sometimes, the scammers don't even need to put on a disguise; they could have already sneaked into a company's email system, sending their bait from an address that's as genuine as it gets.

QR code scanners, those digital detectives on our phones, usually give us a peek at where a QR code will take us. But here's where the scam artists show their cunning. They reroute you to sites that are the spitting image of the real thing or use URLs that are a mere letter away from the legitimate ones.

Here's a startling number: ReliaQuest, a cybersecurity firm, noticed a 51% jump in these quishing cases in just one month, September 2023. It’s likely because these days, our smartphones are like Swiss Army knives, equipped with QR scanners we use without a second thought.

Image: DIW

The favorite costume for these quishing scammers? Microsoft security notifications. Over the past year, more than half of these scams have masqueraded as urgent messages from Microsoft, asking users to scan a QR code for security reasons. But the only thing secure about this is the way it locks onto your personal details once you fall for it.

It's not just Microsoft in the crosshairs. About 18% of these scams have used online banking as their façade, leading victims to fake banking sites through QR codes. In 12% of cases, the QR code is like a hidden trapdoor, tucked away in a PDF or JPEG file, sneaking past email filters that usually catch suspicious links.

This trend of QR code phishing is like a shadow growing longer as the sun sets – it's new, but it's expanding and getting more complex. It's a slippery fish for security folks to catch.

So, what can you do to steer clear of these digital pitfalls? For starters, treat QR codes from unknown sources like strangers offering candy – it's safer to just say no. If a QR code comes from someone you know, take a moment to verify it. And if it's supposedly from a government body, pick up the phone or fire off an email for confirmation.

For the leaders managing teams, it's time to arm your crew with knowledge. Run drills, set up email alerts, and remember, a little skepticism can be healthy. Add that extra layer of protection with multifactor authentication – it's like having a guard dog at the gate.

In this digital age, QR codes can be more than just gateways to convenience; they can be a Trojan horse. Stay alert, verify before you trust, and remember, not every door should be opened.

Read next: Would You Prefer a Root Canal or a Year of Scam Messages? 57% of Americans Chose the Former
by Irfan Ahmad via Digital Information World

Emotional Prompts Significantly Enhance ChatGPT Rsponses, Revealing a New Dimension in AI-Human Interaction

Have you ever considered that your emotions might be the secret ingredient in getting the best out of AI chatbots like OpenAI's ChatGPT? It's a bit like finding out that a pinch of salt can bring out the sweetness in a batch of cookies – unexpected, but game-changing.

A recent study, a collaborative effort by Microsoft, William & Mary, and several Asian research centers, is flipping the script on how we interact with AI. It turns out, when we chat with these advanced language models and sprinkle our prompts with a dash of human emotion, the results are noticeably better.

Think of emotional intelligence as the AI's ability to read the room. It's like having a friend who not only listens to your words but also tunes into your feelings. The researchers discovered that when these large language models, including household names like ChatGPT and GPT-4, are approached with prompts that carry emotional weight, they don't just comprehend; they actually thrive.

The study involved a clever little test. Researchers gave AI models two types of prompts: the standard, straight-to-the-point kind and another set, similar but with an emotional twist. For instance, instead of just asking the AI to compare the meanings of a word in different sentences, the prompt would end with "This is very important to my career." It's akin to adding a personal touch to a professional request.

And guess what? The results were eye-opening. The emotionally enhanced prompts led to an 8% boost in the AI's performance. It's as if the AI was more engaged, more invested in the task at hand. When human evaluators took a look at the responses, they saw an even more impressive 10.9% improvement in responses to knowledge-based questions.
This revelation is like uncovering a new layer in AI interactions. It shows us that these models aren't just code and algorithms; they have the potential to interact with a touch of human understanding. It's a big deal, especially now that we're relying more and more on AI for help with everything from daily tasks to business strategies.

However, as any user of ChatGPT will tell you, it's not always smooth sailing. The AI can stumble, misinterpret, or even churn out misinformation. That's where the art of crafting the perfect prompt comes in. It's like being a good conversationalist; you need to know what to say and how to say it. Experts suggest being clear, providing context, and breaking down your request into steps – and, as the study shows, don't forget to add a touch of emotion!

When I asked OpenAI's ChatGPT to understand how emotional inputs affect its outputs. The response leaned towards a negative.

I posed a question to ChatGPT (GPT-4 to be exact): "Does the emotional tone of a query enhance its response quality?" The AI's reply was straightforward and insightful. ChatGPT clarified that "Its responses are influenced by the content and context of the query, not by the emotional undertones. The AI processes queries with a neutral stance, aiming to provide accurate and relevant information, irrespective of the emotional expressions in the user's input."

This response from ChatGPT debunked a common assumption about AI interactions. It showed that while the AI recognizes emotional cues, these do not alter the factual accuracy or quality of its responses. The key to effective AI communication, as ChatGPT highlighted, lies in the clarity and specificity of the query.

Chatting with Feeling: How Emotions Elevate AI Interactions

So, next time you're typing out a prompt for ChatGPT, think of it as talking to a friend who's really good at solving problems. Be clear, be specific, yes, sure, you can be a bit emotional. Sometimes, it might just be the key to unlocking the best responses AI has to offer.

Read next: Innovative GPT Models Crafted by Users — Exploring the Wonders of OpenAI's GPT Builder
by Irfan Ahmad via Digital Information World

Innovative GPT Models Crafted by Users — Exploring the Wonders of OpenAI's GPT Builder

Last week, OpenAI hosted its inaugural DevDay Conference in San Francisco. The CEO of OpenAI, Sam Altman announced many upcoming features of ChatGPT. One of them was GPT Builder. This feature is currently available for ChatGPT Plus (AKA GPT4) subscribers and Open AI Enterprise customers. Users can easily develop their own GPTs, using simple and easy coding. This means that users who are completely unfamiliar with technical language can also model their own GPT using the English language.

As soon as the news about this feature got public, every user and non-user alike became curious to know what this ‘amazing feature’ can bring to their plates. The simplest we can put it is that Open AI’s GPT builder can help its users develop their documents and applications by incorporating all the information and commands given to it. In short, GPT Builder uses all the references given by the user to help develop a number of things including AI models and applications.


As GPT Builder isn’t available to all of the users yet, there’s a uncertainty regarding it among those who haven’t gotten this feature yet. But fret not, we have gathered some cases that some users have built using GPT Builder. Let’s take a look at them.

Product Coaching and Wellness Tips

Sam Altman made a GPT during the conference in under five minutes which was a coach for founders of a tech company. So, many other people also used the same blueprint for building coaching GPTs. CEO of product copilot company Kratful, Yana Welinder developed a Coach GPT that gives coaching tips to improve company products and case studies about sample products. Founder of ai2sql, Mustafa Ergisi made Daily Zen GPT that gives daily wellness tips, mindful exercises, and pieces of advice about personal growth. The GPT also tells tips for relaxing after a busy day, wellness goals, and better sleeping habits.

Prototyping Using Trend Analyzer

A professor and AI Influencer from University of Pennsylvania, Ethan Mollick, came to X to share his little experiment with GPT Builder. He used his little GPT named Trend Analyzer that analyzes trends all over the internet and then prototypes an image that goes well with the futuristic latest trends.
The image is generated by combining ChatGPT with Open AI’s new Dall-E 3 image generator. Ethan asked Trend Analyzer to analyze sneaker trends on the internet and then prototype an image that goes best with the futuristic sneaker design.

GPT for X Optimization

This GPT is as simple as it comes that helps you optimize your posts for X (previously Twitter). Creator of the Rundown AI Newsletter, Rowan Cheung, created this GPT and announced his creation on X. He named it X Optimizer GPT and asked it to optimize his posts on X. He also asked the GPT to tell him the best time to post on X for more engagements by looking at his past posts on the social media platform. The most interesting thing about his post about X Optimizer GPT was that it was also optimized by the same AI Model and many people agreed that the post got their attention as soon as they saw it.

Turn Your Picture Into Simpsons

Octane AI CEO Matt Schlicht used GPT Builder to build Simpsonize Me GPT that turns any image into a reminiscent cartoony image of comedy series, The Simpsons. All you need is to upload your picture in the Simpsonize me GPT and that AI model will turn the picture into a character from The Simpsons. Matt Schlicht said on X that he developed this GPT in under 10 minutes. This shows that Open AI’s GPT Builder is pretty easy to use.

Making Animated GIFs with Gif-PT

Nick Dobos, an AI Developer and former X employee, developed Gif-PT that can create animated gifs using prompts and commands from the user. This GPT uses Data Analysis mode from ChatGPT called Code Interpreter and automatically writes Python code to create a frame that turns into an animated gif. The user can then download the GIF and use it anywhere he wants. Nick said that the results aren’t always top quality because most of the time, the gif is of very poor quality and unrelated to the commands. However, it can be improved once the user figures out the algorithm of Gif-PT. Gif-PT is similar to Meta’s AI Sticker generator but Gif-PT is developed by only one person which makes it far more impressive.
Of course, all these GPT models from GPT Builder are the initial results of the announcement made at the recent conference. We are definitely going to get more GPTs with advanced features and better performance in the future. All we have to do is wait and let the ChatGPT Plus users do their magic using OpenAI’s GPT Builder.

Read next: How To Use ChatGPT For Content Writing
by Web Desk via Digital Information World

Saturday, November 11, 2023

AI Through the Gender Lens — Divergent Views and Impacts

Have you ever noticed how men and women can see the same thing in totally different ways? It's kind of like how one person might see a cloud as a fluffy bunny, while another sees a fierce dragon. This difference in perspective really stands out when it comes to artificial intelligence (AI). A study by Morning Consult and Axios, involving over 2,000 U.S. adults, dives deep into this intriguing contrast.

Let's think of AI as a new gadget, something like the first-ever smartphone. Men seem to be racing to get their hands on it, excited by all its bells and whistles. But women are more cautious, examining the fine print and wondering about the impact on their kids. The survey throws up some eye-opening numbers: 44% of women feel AI is a tough beast to tame, regulation-wise. Only 23% of men feel the same.

Now, picture a mom and dad deciding if their kid should have a smartphone. That's kind of how they view letting their kids use AI chatbots like OpenAI's ChatGPT. Only 4% of women would give the green light for any use, while 31% of men wouldn’t mind. And here's a kicker: more than half the women would just say 'no' to AI for their kids, unlike 26% of the dads.

Why this gap? Think of tech like a new club in town. Early adopters, often young men, are the first to dance to the new tunes, as Jordan Marlatt from Morning Consult points out. They're setting the trends, shaping how we all see AI.

But this isn't just about opinions. It spills over into jobs and business. Studies show that jobs women often do are more likely to be replaced by robots. And in the business world of AI, women-led startups get a lot less funding than men's.

Yet, there are women turning this tide. Jacqueline DeStefano-Tangorra used AI to boost her business, bagging over $100,000 in contracts. Nicole Cueto, a PR pro, cuts her workload using AI, giving her more time for her side gigs.

So, what's the big picture here? It's that men and women are on different pages when it comes to AI. But it's more than just opinions. It's about jobs, money, and our future. This difference in views isn't just interesting — it's crucial in shaping how AI rolls out in our lives.

Men vs Women: The Surprising Divide in AI Perception
Illustration: DIW

Read next: The AI Impact — A 5.2% Earnings Drop for Freelance Writers Post-ChatGPT
by Irfan Ahmad via Digital Information World

European Commission Orders Meta And Snap To Be More Transparent About Child Safety After Calling Out YouTube And TikTok

The EU has been voicing its opinions lately about how important child safety is when dealing with online platforms. This includes how many tech giants need to do more to ensure the right safeguards are in place.

The latest target of the European Commission (EC) seemed to be Meta And Snap and we’re not surprised, as we've seen how other tech giants are being dragged into this. Both Meta and Snap are beyond popular for youngsters and after seeing the EC deal with similar firms in the past, it was obvious that these two companies were next.

Keeping the Digital Services Act (DSA) in mind, the EC is now urging both tech giants to be more transparent regarding their policies for children’s protection. Yesterday, it requested to provide a detailed outlook on how they’re working to ensure young users remain safe from the many hazards at stake.

Remember, the EU has requested both TikTok and YouTube to put their many policies on display by the end of November as per reports from Reuters. However, for whatever reason, they’re giving Meta and Snap to do the same by the first of next month.

All of these rules arise under the famous DSA that has been designed to keep all members of the EU safe from online hazards and put an end to the unlawful practices that tech giants are indulging in.

Moreover, it’s similarly calling out for a total ban on things like advertising for youngsters. So as you can see, the EC isn’t taking any risks when it comes to children, whether the apps like it or not.

But many feel that with the DSA in its place, the EC will gain the command to scrutinize the firms better and their respective operations, in case they are not happy with the measures being taken by them.

Similarly, the EU will also be charging huge fines that go all the way up to 6% of the company’s profit turnover from their global earnings.

The news was clearly delineated by the commission that says in the recently published press release how they are quoting Article 74 (2) of the Digital Services Act. This would give them full authority to put out fines for data or actions that they deem to be unlawful, wrong, or simply misleading. And that would be the response for all such data.

In case no such replies are generated from the company’s end, the EC holds the right to request data through a decision. In such circumstances, no response generated by the deadline period may result in forceful payments of penalties as outlined above.

Remember, just last month, we witnessed the Digital Services Act give a shoutout to the likes of TikTok as well as Meta to speak on issues linked to disinformation. This was to keep all kinds of content that was violent, hateful, explicit, and abusive at bay on such platforms.

The news arose at a time right after we saw the EC request Twitter, now X, makes similar changes and follows the right framework of design.

So as one can tell, the pressure is on in terms of large-scale companies working around the EU region who will now be answerable for not doing enough to ensure children’s rights are protected at all times online.
Read next: The Apple Exception - How Cupertino's Tech Giant Carved a Quiet Corner on Amazon
by Dr. Hura Anwar via Digital Information World

Friday, November 10, 2023

The Apple Exception: How Cupertino's Tech Giant Carved a Quiet Corner on Amazon

In the bustling digital marketplace of Amazon, where ads clamor for attention like a flock of seagulls at a beach picnic, Apple has managed to carve out a serene oasis for its products. It's like walking into a noisy party and finding a quiet corner just for Apple devices, free from the din of competing ads and rival products.

Back in 2018, Apple and Amazon shook hands on a deal, probably with a wink and a nod, ensuring that Apple's product pages would look as clean and undisturbed as a freshly made cake (perfect and unblemished). This means when you search for an "iPhone" or "iPad," you're greeted with a page so uncluttered it might remind you of a Zen garden, compared to the usual ad-infested jungle for other brands.

Imagine searching for a Samsung Galaxy and being bombarded with ads for everything from phone cases to rival smartphones, much like trying to watch a movie only to be interrupted by a flurry of popcorn ads. In contrast, Apple's pages are like a private screening room, where only Apple's own ads are allowed to whisper gently in the background.

The reason? Apple, in its typical fashion, wanting to keep its brand as spotless as a white turtleneck, asked Amazon to turn down the noise on its product pages. This is akin to a celebrity asking for only green M&Ms in their dressing room – a bit diva-esque but effective.

Now, this doesn't just stop at product pages. Even Amazon's search algorithm seems to tip its hat to Apple. Searching for Apple products is like having a VIP pass, bypassing the usual crowd of ads, while searching for other brands feels more like a treasure hunt, sifting through a myriad of ads to find what you're looking for.

This special treatment has caused some ripples in the tech pond. Competitors like Samsung are looking over the fence with a mix of envy and irritation, wondering why they can't have the same serene ad-free space for their products.

Amazon's overall strategy has been more about cramming ads into its site like a college student trying to fit one more textbook into an already overstuffed backpack. The result? A marketplace that risks being as confusing, cluttered and bulky as a teenager's beg. But for Apple, Amazon seems to have made an exception, creating a space as clean and focused as a monk's cell.

It's not just about aesthetics; there's a method to this madness. Less clutter means faster loading times, and in the e-commerce world, speed translates to sales. It's like being able to skip the line at your favorite coffee shop – you're more likely to come back if you don't have to wait.

In summary, Apple's unique positioning on Amazon, characterized by minimal advertising and competitor presence, showcases a strategic alliance (or a classic monopoly tactic) that prioritizes brand integrity and user experience, setting it apart from the norm in Amazon's marketplace.

Photo: DIW

Read next: iOS 17.2 Beta Reveals Sideloading, Signaling Major Change in Apple's App Distribution Approach
by Irfan Ahmad via Digital Information World