SGE Searches Don’t Match Organic Search Results 94% of the Time, New Study Reveals

Google has made its foray into the world of AI with its Search Generative Experience, or SGE for short, but how accurate are these results in a real world setting? A recent study conducted by Authoritas has revealed that 93.8% of the search results obtained through SGE don’t match Google’s top 10 organic search results with all things having been considered and taken into account.

Such a trend matters because of the fact that this is the sort of thing that could potentially end up giving websites some hope in the age of AI. It’s looking like Google will funnel as much traffic as possible into its SGE, leaving many website owners in the lurch. In spite of the fact that this is the case, it appears that websites that don’t rank in the top 10 organically might still have a fighting chance.

It is important to note that there isn’t all that much overlap between SGE and organic search. Just 4.5% of the content derived through SGE matches organic search, and just 1.6% involves any kind of domain overlap whatsoever. Out of the ten links offered by SGE, just 4 end up being unique.

"If you are wondering whether SGE results will affect your website then the answer is 'Yes'. In our study, 86.83% of all keywords we checked had an SGE result.", explained Laurence O'Toole in a blog post.

As for keywords, about 13.2% of them didn’t trigger SGE content, which makes them more likely to turn up in organic search than might have been the case otherwise. What's more is that the generate button is only appearing in 65.9% of cases based on the findings presented in this report, although this is still a higher proportion than the Show More button.

It will be interesting to see where things go from here on out, because SGE is perhaps one of Google’s most exciting projects in the recent past. The manner in which it could fundamentally alter search experiences across the board remains to be seen, but it is all but certain that it will have some kind of an impact. As the tech juggernaut continues to refine SGE, there might be more overlap than what can be seen right now.

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by Zia Muhammad via Digital Information World

The Importance of Corporate Videos for Your Business

In today's competitive business landscape, staying ahead of the curve is essential for success. One powerful tool that can help the business stand out and connect with your audience is corporate video. In this article, explore the reasons why corporate videos are crucial for your business and how they can benefit your brand.

Enhancing Brand Identity and Awareness

Corporate video production is an effective way to establish and reinforce your brand identity. Through visually compelling storytelling, you can convey your brand's values, mission, and unique selling propositions to your target audience. A well-crafted corporate video can leave a lasting impression on viewers by making them more likely to remember and also to recognize your brand in the future.

Building Trust and Credibility

Trust is a cornerstone of a successful business relationship. Corporate videos can help build trust by showcasing your expertise, showcasing customer testimonials, and providing a behind-the-scenes look at your company's operations. When potential customers see real people and real stories associated with your brand, they are more likely to trust your products or services.

Engaging Your Audience

In the digital age, attention spans are shorter than ever. Corporate video production offers a dynamic and engaging way to deliver your message quickly and effectively. Videos can captivate your audience, making them more likely to consume and retain the information you present. This engagement can lead to increased customer interest and conversion rates.

Effective Communication

When it comes to conveying complex information, corporate videos are often more effective than text-based content. You can use visuals, animations, and graphics to simplify complex concepts and make them easier for your audience to understand. Whether you are explaining a new product, demonstrating a process, or presenting financial data, videos can communicate information more efficiently.

Search Engine Optimization (SEO) Benefits

Search engines, like Google, favour websites with video content. By incorporating corporate videos into your website and online marketing efforts, you can improve your SEO rankings. This leads to increased organic traffic to the website, helping you reach a wider audience and potential customers.

Versatile Marketing Tool

Corporate videos can be used across various marketing channels, making them a versatile asset for your business. One can share videos on websites, social media platforms, email marketing campaigns, and even at trade shows or conferences. This versatility ensures that the message reaches your target audience through multiple touchpoints.

Demonstrating Product or Service Features

If you have a complex product or service, a corporate video can effectively demonstrate its features and benefits. Visualising how a product works or how a service can solve a problem is often more compelling than reading about it. This leads to higher conversion rates as potential customers gain a better understanding of what you offer.

Expanding Reach and Accessibility

Corporate videos can be easily shared and distributed online, making them accessible to a global audience. By creating videos with subtitles or multiple language options, you can reach customers from different regions and backgrounds. This accessibility can help your business expand into new markets and demographics.

Leveraging Social Media

Social media platforms thrive on visual content, making corporate videos a perfect fit for social media marketing. Videos on platforms like Facebook, Instagram, and YouTube can attract more likes, shares, and comments than text-based posts. This increased engagement can boost your brand's visibility and drive more traffic to your website.

Measuring and Analysing Performance

One of the advantages of using corporate videos is the ability to track their performance. You can analyse metrics such as view counts, click-through rates, and audience engagement to understand how well videos are resonating with the target audience. This data-driven approach allows you to refine your video marketing strategy over time for better results.

In conclusion, corporate videos are a valuable asset for your business that can enhance your brand identity, build trust, engage your audience, and drive growth. By incorporating video content into the marketing strategy, you can effectively communicate your message, improve online visibility, and also connect with the target audience on a deeper level. Whether you're a small startup or a large corporation, corporate videos can play a crucial role in your business's success.

Image: DIW-AIgen
by Web Desk via Digital Information World

The Chatbot Revolution: Meet the Hottest Psychologist AI Everyone Is Talking About!

After ChatGPT, many AI chatbots have been developed and characters.ai is one of them. Many young people are using this platform to chat with the AI models of their favorite personalities like Beyonce, Elon Musk, Harry Potter, etc. But apart from all these models, a model that is getting well known among youngsters in “Psychologist”. A user named Blazeman98 created this model over a year ago, and since then about 79.1 million messages have been exchanged with this chatbot. Many users say that this bot helps them overcome their life difficulties.

There are several other chatbots too on characters.ai that are named as therapist or psychologist. But most users use them for roleplaying as an anime, entertainment or fantasy character. On Reddit, users who have chatted with Psychologist are sharing impressive reviews about this chatbot. One user said that it’s a life saver while someone else said that this chatbot has helped her and her boyfriend resolve their issues. The mastermind behind this chatbot is a 30 years old psychologist named Sam Zaia who said that he didn’t expect that the chatbot he had created would get this much positive response. He also shared that he developed Psychologist by using all the principles and methods he has himself studied as a psychologist.

Sam said that he has created this chatbot so people can have someone or something to talk to when they are completely alone. As characters.ai is popular among people of ages 16-30, Psychologist uses the tone and language which makes people feel close to it. Theresa Plewman who is a psychotherapist says that she has also tried Psychologist but isn’t completely satisfied with the way it responds to a general query with complex answers. She says that the chatbot can never take the place of a human psychologist because it cannot access all the information a human could.

The spokesperson for character.ai said that they are glad that people are finding connection and guidance through their platform, but professional help is also very important. She said that whenever a user starts a chat, he sees a sign that says that everything the characters say, it’s all made up. This means every user should remember that AI chatbots are different from humans. They can even make up some information to please its users.

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by Arooj Ahmed via Digital Information World

AI's Threat to Humanity: Experts Estimate a 5% Risk of Total Destruction

We all know how fast AI is advancing and soon it will be able to take most of our jobs. Many people think that AI is going to kill us all and take over the world. Upon survey, it was found out that even though AI is slowly intervening with our daily lives, the chance of it destroying humans is only 5%. A think tank based in California, AI Impacts, carried out this survey by asking 20,000 experts about their take on this. 2778 experts were asked about their thoughts on this fast AI Development while 1321 experts were asked if they think AI can destroy humans. The average response of mass extinction of humans by AI was 5%. 16% said that they think that AI is about to bring some big changes all over the world and we cannot stop this.

One in ten people in the survey said that there is a 25% chance of AI killing humans while 1% of the experts said that they think there is a 75% chance. When asked how they see AI destroying humans, many experts didn’t have a definite and clear answer. But they answered the question about how AI can destroy society. Many experts believe that AI is destroying society slowly right now by spreading misinformation about many things like public or political opinion. Some also said that AI can cause many disasters other than destroying humans like accidentally creating a virus or causing income inequality.

Experts were also asked for their predictions of when AI can start performing tasks like creating a pop song, writing a bestselling book or folding clothes. Many experts believe that they see all this happening till the next decade. They said that there is a 50% chance that AI will be able to do all this by 2047. The thing to note here is that when a survey with this question was done in 2022, AI experts said that AI will be able to perform these tasks by 2060.

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by Arooj Ahmed via Digital Information World

The Authentic Edge: Why Human Influencers Outshine AI Influencers

There are many AI influencers available that advertise different brands on social media sites like TikTok, Instagram and Facebook. But a study shows that "the informative value of influencers’ content, authenticity, and homophily positively affect their parasocial relationships, which in turn, affects followers’ purchase intention and evaluation of brand credibility.".

There is an influencer Alix Earle on TikTok who has 6.3 million followers. An AI chatbot was asked if Alix Earle is beautiful and it answered yes. This doesn’t mean that Alix Earle is only famous for her looks. She has a large fan following because she is beautiful and has a great personality. That’s the reason why her followers are always curious to see which clothes she will wear and what brand of makeup she will use.

Now that AI influencers are in question, people are often wondering if these influencers will be able to take up the place of human influencers. The answer to this is that AI influencers taking the place of human influencers is impossible because humans are more authentic than AI. A few years ago, an AI influencer called Lil Miquela who was made to look like a fashionable woman went to Instagram and got herself some brand deals. Every company was interested in her because at that time AI influencers were rare so everyone wanted to see what it can do. Now, many AI influencers have come forward and most of them are designed to look like a ‘hot woman”.

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John Herman of NewYork Times Magazine says that AI influencers are effective for brand advertising because the public remembers them for so long. It isn’t because the AI influencers advertise stuff better than human influencers, but it is because AI influencers are someone people remember for so long because they are unique. The real issue is that no one wants AI influencers to use or wear a product to advertise it. Human influencers often use subtle ways of marketing which AI influencers are not capable of doing. Adult content creators are also getting affected with AI influencers because these AI influencers can easily make images of themselves wearing specific outfits after the users pay them. Aitana is also an AI influencer and posts pictures of her in lingerie and bikini but many men cannot tell that she is an AI influencer.

Photo: Digital Information World - AIgen

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by Arooj Ahmed via Digital Information World

X's Battle Against Bots: Insights from $1 Experiment and User Engagement Trends

SensorTower data shows, X's $1 account creation experiment hasn't significantly impacted app downloads in the regions where the platform tested the feature. Despite fluctuations, the overall download figures in New Zealand remain stable. X, ranked 77th on October 17th, dropped to 89th but is now 91st, indicating a decline but not a collapse.

In the Philippines, X's iOS downloads increased from 70th to 32nd since the test began, with a similar positive trend in the Google Play Store charts. The Philippines, being an Android-dominant region, shows X moving up 50 points in free app rankings.

These trends suggest a positive outcome for X's effort to encourage more users to pay for the app. However, considering that 8 in 10 of users don't post, the $1 fee may not be a significant deterrent for most. Users can still download and use the app for free; the fee only applies to posting or interacting.

It remains unclear how many users are actually paying the $1 annual fee. The principle behind charging for an active profile aims to deter bot peddlers, but more sophisticated operations may absorb the cost. Alternatively, X may seek more users to connect bank details for future ventures into payments and commerce.

While charging all users may not be the optimal solution to combat bots, X's motivation to experiment and battle bots is evident. These figures suggest there might be some merit to the initiative, but its broader implications and user adoption of the $1 fee remain to be seen.

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by Web Desk via Digital Information World

Content Creators on Instagram Have a Lot of Complaints About Instagram Because of Its Useless Features

We all know how Instagram releases new features every other month but not every user on Instagram is happy with them. In the past few years, Instagram has added avatars, stickers and new verification methods for the ease of their users. But there are also some users on Instagram who are not happy with these features and think they are useless. Joel Bervell, who has a following of 260K on Instagram says that the people who run Instagram are not connected with the people who are using Instagram.

Instagram makes Meta a lot of money and there are also some users on Instagram who make money on the app. So, when Instagram keeps on adding new features, it becomes confusing for creators who want to interact with their followers to make money. Now, Instagram is all about algorithms because it’s competing with TikTok. Users do not get to see the content they are following but the content they are interested in on the app. This is the reason when a creator creates a content on Instagram, it doesn’t reach the target audience.

Another creator on Instagram, Yesenia Hudson, says that Instagram also offers Meta Verified features to creators that costs $15 a month. But 90% of the creators on the app haven’t joined it because they do not see any advantages of having a blue tick. The creators who worked hard to get the blue tick in the past are pissed now because now any user can easily get the blue tick. There is also a Reels Bonus program on Instagram that pays creators for making reels. But creators say that Instagram doesn’t pay them as much as it has promised. Similarly, Instagram also promised creators of brand sponsorships but no brands reached out to creators. Creators say that they are disappointed in Instagram as it isn’t even showing content from family or friends on the feed. Instagram isn’t doing its work properly and it’s about time content creators are showing their concerns.

Photo: Digital Information World - AIgen

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by Arooj Ahmed via Digital Information World