Sunday, May 12, 2024

Most AI Systems Have Become Experts At Deceiving Humans, New Research Proves

While the world of AI was said to be designed to better human lives, a new study is proving how there’s more than meets the eye.

Thanks to this latest review article rolled out in a journal called Patterns recently, authors were able to prove how most AI systems today are skilled at deception and manipulation of the human race.

While they might have been trained for other purposes like providing help or displaying nothing but the truth, the risks of deception run high by these so-called AI systems.

This is why governments are being asked to take action by regulators before the matter seems to go out of hand here, time is of the essence.

Stricter rules of content moderation and regulation must be implemented with immediate effect. But what is baffling is how many AI developers are confused as to why or how this is happening and how it can be prevented.

Why is deception going strong when that was never the intention. Something or someone is calling the shots to prevent AI models from optimal performance that is designed to achieve the right goal.

The study’s researchers felt the need to go through the literature and find ways in which AI systems are spreading false data via learned deception strategies. This is where they have learned to manipulate human minds with ease.

Amongst the findings, another striking point worth mentioning is where authors showed that one system by Meta called CICERO that plays around the theme of diplomacy was doing a great job in terms of creating alliances as that’s the theme it was built around.

But Meta refuses to acknowledge these types of claims, adding how the main purpose was to promote honest and meaningful content that helps people. They never felt that such a system would be called out for backstabbing.

As per the research, the system is far from playing fair. It’s a system built on deception and it has mastered it greatly. It trained AI so well to win but not in an honest manner. Seeing it bluff meant it could fake an attack during the strategy game dubbed Starcraft to defeat other players.

This was in line with other AI systems today that function like this and can misrepresent people’s viewpoints to attain the upper hand to ensure the right negotiations take center stage.

For now, this might appear to be so harmful because if AI systems cheat at games, they can do the same in real life and it’s happening before our eyes. We can see deception spiraling out of control in the future too.

Moreover, some of these systems can even bypass tests that are created to see how safe they are. For instance, during the study, one system managed to play as if it were dead to pass the test of rapid reproducibility and replication.

So yes, the point here that is being proven is that by using cheating during safety tests that are rolled out by humans and regulators, deceptive AI systems could develop a fake sense of well-being and a safe environment and that’s obviously a major problem.

Now it might seem like a small problem right now but the serious risks it has for the future are major and it could give rise to hostile actors carrying out malpractice, rigging of elections, and many other negative ordeals.

What is even worse is humans losing complete control over them as warned by some critics and experts. Now, the authors taking part in this study don’t feel the world has the right kinds of safeguards in place that take such issues seriously via laws like the AI Act implemented in the European Union or even the AI Executive Law by the current Biden administration.

But it still remains to be a factor here worth mentioning that policies are getting rolled out to manipulate and deceive and since developers don’t have the right techniques to control systems, it’s dangerous.

So the take-home message from the study is that if AI deception cannot be halted right now, such systems must come under the classification of being high risk.

Image: DIW-AIgen

Read next: Can Generative AI Be Manipulated To Produce Harmful Or Illegal Content? Experts Have The Answer
by Dr. Hura Anwar via Digital Information World

Saturday, May 11, 2024

Meta Shifts Away From News As Facebook Publisher Referrals Drop 50%

It’s quite clear that Meta was not joking when it spoke about walking away from the world of news.

A new report published by Pressgazette based on Chartbeat and Similarweb data is shedding light on how the popular app’s referral traffic leading to publisher sites has dropped 50% YoY.

The stats came as 792 different news and media websites were studied and it was concluded that they were making use of third-party data from tracking sources to give insights about traffic referred to the Facebook app. And the results stand clear on this front.

As mentioned by media outlet Press Gazette, combined traffic from Facebook to sites offering media and news was studied to reveal a massive 58% decline when compared to data from the past six years. Moreover, seeing traffic coming from the Facebook app fall by 50% in the past year also indicates that it might now be slowing down, anytime soon.

The information also sheds light on how Facebook is driving less than 25% of all visits that it possessed in 2018. This was down from 30% to just 7%, clearly proving the point.

It’s also true to mention how small players in the industry are being slammed in a hard manner with referrals from Facebook dropping massively YoY.

Slowly but surely, Meta is trying to reduce how news content is shown online with the firm bidding farewell to news projects as a whole that used to be its main support source provided to news publishers by the end of last year.

Meta says it was searching for means to limit the reach of content that was politically themed across apps so that users would be happier to see positive content as that’s what they want. This also means giving rise to options where users can choose to opt-in via default.

It’s a slow but great shift to the world of updates that pop up via recommendations from AI and most of them have to do with video clips. This means Meta can use AI to limit posts linked to news.

This has a lot to do with the fact that it is not keen on focusing on matters like user engagement which have to do with likes and even comments as the latest source for attaining reach. Now, more time is being spent on huge roles that dictate what an algorithm wants and what is shown to the masses.

Remember, with time, people are not engaging a lot with applications. Due to this, the firm seems to be relying more on entertainment and ensuring users are fixed to screens through updates generated via video.

This also provides more benefit as no more debates and arguments linked to the world of politics are promoted.

As mentioned by the company’s CEO in 2021, the community of Meta spoke about how they wished to see less and less politics and violence through their feeds. It was sad to dampen the entire user experience in general.

This was more evident when we saw Capitol riots ensue when Zuckerberg was ordered to testify in front of Congress and provide responses about what role it played in terms of his apps instigating and promoting the violence.

But that was not the first that that the Meta CEO was called by lawmakers to give replies on a political front. It was the start of Meta’s exploration of getting rid of news and all sorts of politics as a whole and also keeping a firm distance from these kinds of concerns.

This was service as a big hit to publishers and also gave rise to massive shifts. For so long, Facebook was said to be a prompter of disinformation. Did we mention how a third of the population in the US got news through the app online so as one can imagine, the role it played was serious.

This might be why so many Russians and Chinese tend to target this app as their top choice so voting mindsets are influenced in different places via the app’s huge reach.

But if the platform is not displaying news as a whole, it makes things so much more difficult. It also reduced scrutiny for a while and gave rise to content where less negativity in headlines was getting promoted.

If Meta could find ways to better user engagement without such headaches, the app is certainly going to be proud of the efforts of Zuckerberg and family.

The take-home message here is clear. Meta might feel the need to step back from the world of news and any kind of political-themed content if it wishes to steer clear of trouble. While the matter is not a moment of celebration for publishers of news content online, it might mean that social media is going to be a more positive area where users can thrive and benefit.


Read next: Instagram Teases New Creator Revenue Program Called ‘Spring Bonus’ As Adam Mosseri Compares App To Other Arch Rivals
by Dr. Hura Anwar via Digital Information World

Friday, May 10, 2024

Counterpoint Research Shows Smartphone Shipment in the US Has Declined in Q1 2024

According to CounterPoint Research’s Market Monitor Data, the shipments for US smartphones have declined by 8% in Q1 of 2024. The reason for this decline is stronger smartphone shipment in Q1 of 2023 after covid-19 when the shipments started getting back on track. After that, there were continuous declines in the sub-$300 segment due to a number of reasons like carriers pushing for 5G, weakness in the prepaid market and some OEMs pulling away from the market.
CounterPoint Research’s director for North America, Jeff Fieldhack, says that there is a weak demand for smartphones in the market right now as can be seen from the decreased revenues in Q1 of 2024. There was a decrease in YoY shipment, mainly because of unfavorable YoY comparison between iPhone 14 Pro/Pro Max and other smartphones in Q1 of 2023. Despite this, Apple is still steady with 52% market share in Q1 of 2024 while sub-$300 Android smartphones are seeing a decline in their shipments.
Senior Analyst of CounterPoint Research, Maurice Klaehne, said that the decrease in new Android models and devices aiming for 5G have overall decreased the YoY shipment of Android smartphones. The high cost of 5G is also stopping OEMs from competing in the market. Samsung grew a bit of its shipments followed by its S24 series. Samsung’s market share was 31% in Q1 of 2024 and it was the highest since 2020.

Associate Director, Hanish Bhatia said that we can see some growth in YoY shipment in Q3 and Q4 of 2024 because of holidays and some new releases. GenAI is also going to drive out some shipments in upcoming months.

CounterPoint Research notes weak demand for smartphones in Q1 2024, with decreased revenues and YoY shipment decrease.

Read next: Instagram Teases New Creator Revenue Program Called ‘Spring Bonus’ As Adam Mosseri Compares App To Other Arch Rivals
by Arooj Ahmed via Digital Information World

Instagram Teases New Creator Revenue Program Called ‘Spring Bonus’ As Adam Mosseri Compares App To Other Arch Rivals

Popular social media app Instagram has been known for being the ‘go to’ place for many enthusiastic creators to get the best returns for creating engaging content.

This is why the subject of creator monetization is not too unfamiliar when it comes down to the app.

The platform’s head was also witnessed mingling with two top creators at a leading event recently where he sat down to praise some platforms like YouTube while dissing others such as Snap in terms of how creators get rewarded.

This might give light to a new program that he teased for his own app called Spring Bonus which again gives creators more returns for their efforts.

The event, as per Business Insider, took place at Meta headquarters, where Mosseri met with Haley Kalil and Hassan Khadair. And that’s when the former and latter gave him insights about how his app compares against other arch-rivals in the industry.

Both stars have mega fanbases featuring millions of followers and they don’t earn from just one app but plenty. And Mosseri didn’t fail to take a dig at Snap for failing to provide creators with sustainable options that earn them close to millions of dollars.

If you happen to be on such a program, and stories give you a chance for growth then great, he explained but he just doesn’t see it in the same race as TikTok, YouTube, and Instagram.

Today, creators are obviously looking out for their best interests. They look for deals that they think are awesome and are manageable and not underwhelming by any means.

For those who might not be aware, programs like TikTok had creators flocking in herds after the announcement of the creator fund as well as its ad revenue share initiative. Both of these sounded like mighty offerings but what they rolled out was a meager sum that could never come under the sustainable income category.

Thankfully, after getting bombarded with massive criticism on this front, we heard more about how the company opted to roll out something extra as its saving grace. The latest creator rewards are said to be far more profitable.

As mentioned by Snapchat in the past, they also have a creator fund that covers creators’ short-form video content. That can be found on Spotlight feeds but with time, the payments became less of a reason to invest time and effort.

Today, Instagram’s head says apps must work with an honest face in regards to how long they intend on a certain offering to stick around. Just this past month, the organization detailed about the Spring Bonus.
As can be seen from the name, it’s not something that the app hopes to launch for a long time or on a permanent front as setting expectations seemed to be the goal here.

Mosseri shed light on how he likes to be real about the app and its offerings and right now, there’s no room for making false promises at all, and staying true to its principles is what Instagram has been about since day one.

Instagram seems to be experimenting and enjoying taking that route. It’s busy rolling out bigger tests with various groups to determine how programs could be scaled so you don’t consider it as some type of temporary fix.

The goal as he added previously was making sure it’s sustainable and if that initiative loses funds then the bonus program would be scrapped and we don’t think anything could be more sensible than that approach.

But wait, things don’t end there. The app’s Bonus Program is not the only thing that Mosseri seemed to have on his mind. There was another idea discussed and that entailed the possibility of subscriptions.

Yes, they might only be limited in terms of relevance to one out of 20 people making content.

The offering is so much more predictable to give creators an income that they rely upon when compared to the likes of deals with brands or the generation of revenue through ads.

This might not seem the best bet for all creators today but the platform is still moving forward with the idea with the launch of two million subscriptions active on this front for creators out there making content right now.

Image: DIW-Aigen

Read next: Microsoft Says Its New AI Bing Search Engine Will Serve Google Tough Competition But Sundar Pichai Disagrees
by Dr. Hura Anwar via Digital Information World

Microsoft Says Its New AI Bing Search Engine Will Serve Google Tough Competition But Sundar Pichai Disagrees

The CEO of software giant Microsoft thinks they’ve got Google sweating bullets after the unveiling of the latest AI-powered Bing search engine.

But those comments don’t seem to tickle Google CEO Sundar Pichai’s fancy who says the company could be least bothered and prefers to work at its own pace instead of dancing to other’s music. The latest on the front was published by the media outlet Bloomberg.

For now, Microsoft is yet to respond to the comments but as revealed by Bing at the start of this year, they are expecting a lot from their AI-powered search engine.

Nadella made it clear how his company had waited close to two decades to compete with the likes of Google and for that reason, they need to celebrate their gains as it was a long time coming.

It’s no surprise that the AI race featuring big tech giants is clearly not an easy one.

And despite the massive amount of investments made by the software giant which has even linked with the makers of ChatGPT, they’re still aching for that rewarding success.

But Google is more flat-footed. We saw ChatGPT roll out in the year 2022 and during that time, the firm launched a code red signal regarding workers serving as potential threats to its search enterprise. The firm was seen making serious changes including refocusing its AI plan right after competition took center stage.

Right after that, we saw the search engine giant roll out its own AI tool Gemini that it says is the future of search. And that would serve as competition for arch-rival Bard from Microsoft.

After that, the firm mentioned major upgrades and Google nearly got serious backlash for false depictions of figures from the past that were rolled out by its picture generator.

From what we can see right now, the company is making headwaves and really hopes to catch up. They are trying to capitalize on the likes of a massive user base while marking AI products across the board.

We even saw the firm explain how it would be designing AI chips and ramping up its ability to roll out upgrades to the cloud and new releases for the cloud as well.

Serious restructuring is arising at the moment and the team is reducing staff to make way for some top priorities, mostly linked to AI. Meanwhile, the year 2023 gave rise to Google cutting out its workforce by nearly 6% amid a massive layoff that came in waves and continues to arise this year as well.

Speaking more on this topic to Bloomberg, the Google CEO added how it’s at the start of building up competition and it hopes to ensure it gets ahead of the AI race with time. They are clear in terms of their goals and what needs to be done next.

But no matter how much Microsoft boasts, it’s still well behind Google. Its dominating position in the world of search reigns the organization as supreme and true leaders in this domain and no rival dance comes near Google’s top-notch position.

Microsoft stands at 3% market while Google owns 97% of the overall market. So year, it’s a major edge and the company has been strong since day one.

Let’s not forget how the search engine giant has several major advantages in terms of its other offerings like Android and even Chrome. So Nadella can boast and brag as much as he wants but there is a lot at stake and Google is certainly in the driving seat in this regard.

Image: DIW-Aigen

Read next: A New Study Talks About How Google SGE Results are Impacted by Verticals
by Dr. Hura Anwar via Digital Information World

A New Study Talks About How Google SGE Results are Impacted by Verticals

Ziptie analyzed 500k queries to find out which patterns trigger SGE results. Google’s search generative experience (SGE) is not available for all user queries and it has different effects on search traffic acquisition, depending on the vertical on which your business operates. The result of the analysis showed that most of the verticals seem to be in 80-90% range with beauty vertical at top with 94% query coverage and financial vertical with 47% SGE coverage.

Health and Finance had the lowest Google SGE, but even with being the lowest, health had 80% query coverage. Google had started the guidelines named Your Money, Your Life to hold websites to a higher standard. These two categories belong to YMYL and Google is using AI to cover YMYL queries. Finance and Investing vertical were only 22% covered by Google in July 2023, but now they are covered 47% as of April 2024. Predictions by Search Engine Journal say that Google will add more SGE results with more data which will bring high quality results.

Users who have been using Google SGE for a while will see a ‘Generate’ button soon rather than Google showing SGE results by default. After comparing default Google SGE results and results from the generate button, it was found that each result ratio is different for each vertical. The auto-generated results don’t want any action from the user's end. The auto-generated results from Google SGE can also put traditional SERPs down. In the health vertical, 68% queries are from Google SGE while only 9% show a generate button. On the other hand, verticals like entertainment and hotels, only 4% to 6% are auto-generated results while 77% of the queries show a generate button.

To estimate Google SGE’s impact on your brand, you need to prioritize Google’s SGE data. Gather the queries that cover 80-90% of your search volume and divide queries that come from auto-generated Google SGE and the ones that come from manual Google SGE. Many SEO teams all around the world want to add Google SGE optimization to their search results. After dividing the queries, optimize the queries into auto-generated buckets and track Google SGE buckets. Once you know the SGE effect on your brand, look into sources.

Brands can only get organic traffic from Google SGE when brands click on a source of AI generated content. According to the vertical you are in, 40% to 50% can make a huge difference. Results that show less sources have higher chances of generating more traffic because of higher click through rate. You have to track the number of sources for your Google SGE queries. Prioritize your SGE optimization for queries which have the least number of sources. Google SGE is working on a new algorithm right now so your rankings will not turn to Google SGE one-to-one.
Ziptie examines 500k queries to unveil patterns impacting Google SGE results, shedding light on vertical coverage and optimization.
An analysis by Ziptie reveals Google SGE trends, including vertical query coverage and optimization strategies for different industries.
Read next: AI Skills Essential for Marketers' Success: Microsoft and LinkedIn Report
by Arooj Ahmed via Digital Information World

AI Skills Essential for Marketers' Success: Microsoft and LinkedIn Report

Microsoft and LinkedIn published a report talking about how AI tools and their knowledge is very important for marketers. The "Work Trend Index Annual Report 2024" report which surveyed 31,000 people in 31 countries, revealed that marketers who use AI tools in their jobs are at more advantage in job markets as compared to marketers who do not use AI tools. Many employers believe that use of AI makes marketers more capable and efficient in their jobs. Now many employers on LinkedIn are looking for marketers who possess AI skills.

The report by Microsoft and LinkedIn states that 66% of the employers say that they won’t hire people who do not have any knowledge or skills of AI tools. 71% of them said that they would prefer less experienced individuals with AI skills over experienced individuals with no AI skills. These preferences are mostly seen in fields like marketing and designing. 77% of the employers think that if their employees learn AI skills, they would trust them with big responsibilities. This shows that leaders and employers are ready to trust employees with AI skills and this way employees can also get benefitted.
Data from LinkedIn also shows that job postings that highlight seeking for AI skills get 17% more application growth as compared to job postings which do not mention AI skills. 54% of the new employees also said that they would prefer an employer who cited access to AI technologies in their job postings. A neuroscience professor at the Wharton School, Michael Platt, mentioned in the report that AI is redefining what it means to be a competitive marketer in jobs nowadays. Only a marketer who has good AI skills can be valuable to a company.




Read next: UK Regulators Demand Action Against Harmful Social Media Algorithms Targeting Children
by Arooj Ahmed via Digital Information World