Global Tax Analysis: Comparing Nations with the Highest and Lowest Corporate Taxation

Recent data unveils the global variance in tax rates, spanning from notably low to notably high figures. If we talk about the lowest tax rates, they are found in smaller countries to attract investment from multinational companies. Many multinational companies have given $1 trillion for investment in those countries in 2022. Some of these countries have 0% tax rates while some have 5% tax rates. The global average corporate tax rate is 23.5%.

Based on the data from Tax Foundation, the country with the lowest tax rate is Barbados with 5.5% tax rate as of 2023. It is followed by Turkmenistan which has an 8.0% tax rate. Hungary and UAE both have 9.0% tax rate. Other countries included in the top ten list of countries with lowest tax rates are Andorra, Bosnia and Herzegovina, Bulgaria, Kosova, Kyrgyzstan and Paraguay. All these countries have a tax rate of 10.0%. If we compare these tax rates with the countries with lowest tax rates in the 1980s, Hong Kong was the country with lowest tax rate at 17.0%. In 2023, 91% of the countries across jurisdiction have a tax rate under 30%.

Now talking about the countries with highest tax rates, Comoros takes the lead with 50.0% tax rate. It is followed by Puerto Rico with 37.5% tax rate and Suriname with 36.0% tax rate. Other countries which are in the top ten list of countries with highest tax rates are Argentina, Chad, Colombia, Cuba, Equatorial Guinea, Malta and Sudan. All these countries have a tax rate of 35.0%. This list shows that countries in Africa and South America have the highest tax rates, with Malta being the only European country. If we compare these tax rates to countries with the highest tax rates in the 1980s, Ghana was at the top with 60% tax rate. Countries like India, China and the United Kingdom also had tax rates above 50%.

Country	Continent	Corporate Tax Rate
Comoros	Africa	50.00%
Puerto Rico	North America	37.50%
Suriname	South America	36.00%
Argentina	South America	35.00%
Chad	Africa	35.00%
Colombia	South America	35.00%
Cuba	North America	35.00%
Equatorial Guinea	Africa	35.00%
Malta	Europe	35.00%
Sudan	Africa	35.00%
Sint Maarten (Dutch Part)	North America	34.50%
American Samoa	Oceania	34.00%
Brazil	South America	34.00%
Venezuela (Bolivarian Republic of)	South America	34.00%
Cameroon	Africa	33.00%
Saint Kitts and Nevis	North America	33.00%
Morocco	Africa	32.00%
Mozambique	Africa	32.00%
Namibia	Africa	32.00%
Portugal	Europe	31.50%
Australia	Oceania	30.00%
Benin	Africa	30.00%
Burundi	Africa	30.00%
Central African Republic	Africa	30.00%
Costa Rica	North America	30.00%
Democratic Republic of the Congo	Africa	30.00%
El Salvador	North America	30.00%
Eritrea	Africa	30.00%
Ethiopia	Africa	30.00%
Gabon	Africa	30.00%
Haiti	North America	30.00%
Honduras	North America	30.00%
India	Asia	30.00%
Kenya	Africa	30.00%
Kiribati	Oceania	30.00%
Malawi	Africa	30.00%
Mali	Africa	30.00%
Mexico	North America	30.00%
Micronesia (Federated States of)	Oceania	30.00%
Montserrat	North America	30.00%
New Caledonia	Oceania	30.00%
Nicaragua	North America	30.00%
Niger	Africa	30.00%
Nigeria	Africa	30.00%
Niue	Oceania	30.00%
Papua New Guinea	Oceania	30.00%
Rwanda	Africa	30.00%
Saint Lucia	North America	30.00%
Senegal	Africa	30.00%
Solomon Islands	Oceania	30.00%
South Sudan	Africa	30.00%
Sri Lanka	Asia	30.00%
Trinidad and Tobago	North America	30.00%
Uganda	Africa	30.00%
United Republic of Tanzania	Africa	30.00%
Zambia	Africa	30.00%
Germany	Europe	29.94%
Japan	Asia	29.74%
Peru	South America	29.50%
Pakistan	Asia	29.00%
Congo	Africa	28.00%
Grenada	North America	28.00%
New Zealand	Oceania	28.00%
Saint Vincent and the Grenadines	North America	28.00%
Syrian Arab Republic	Asia	28.00%
Italy	Europe	27.81%
Bangladesh	Asia	27.50%
Burkina Faso	Africa	27.50%
Swaziland	Africa	27.50%
Chile	South America	27.00%
Dominican Republic	North America	27.00%
Gambia	Africa	27.00%
Samoa	Oceania	27.00%
South Africa	Africa	27.00%
Togo	Africa	27.00%
Greenland	North America	26.50%
Republic of Korea	Asia	26.50%
Canada	North America	26.21%
Algeria	Africa	26.00%
Falkland Islands (Malvinas)	South America	26.00%
France	Europe	25.83%
Bonaire, Sint Eustatius and Saba	North America	25.80%
Netherlands	Europe	25.80%
United States of America	North America	25.77%
Angola	Africa	25.00%
Antigua and Barbuda	North America	25.00%
Belgium	Europe	25.00%
Bhutan	Asia	25.00%
Bolivia (Plurinational State of)	South America	25.00%
China	Asia	25.00%
Cote d'Ivoire	Africa	25.00%
Djibouti	Africa	25.00%
Dominica	North America	25.00%
Ecuador	South America	25.00%
French Polynesia	Oceania	25.00%
Ghana	Africa	25.00%
Guatemala	North America	25.00%
Guinea	Africa	25.00%
Guinea-Bissau	Africa	25.00%
Guyana	South America	25.00%
Iran (Islamic Republic of)	Asia	25.00%
Jamaica	North America	25.00%
Lesotho	Africa	25.00%
Liberia	Africa	25.00%
Mauritania	Africa	25.00%
Monaco	Europe	25.00%
Mongolia	Asia	25.00%
Nauru	Oceania	25.00%
Nepal	Asia	25.00%
Panama	North America	25.00%
Philippines	Asia	25.00%
Saint Helena	Africa	25.00%
Sao Tome and Principe	Africa	25.00%
Seychelles	Africa	25.00%
Sierra Leone	Africa	25.00%
Spain	Europe	25.00%
Tonga	Oceania	25.00%
Turkey	Asia	25.00%
United Kingdom of Great Britain and Northern Ireland	Europe	25.00%
Uruguay	South America	25.00%
Luxembourg	Europe	24.94%
Zimbabwe	Africa	24.72%
Austria	Europe	24.00%
Malaysia	Asia	24.00%
United States Virgin Islands	North America	23.10%
Israel	Asia	23.00%
Egypt	Africa	22.50%
Cabo Verde	Africa	22.44%
Aruba	North America	22.00%
Botswana	Africa	22.00%
Curacao	North America	22.00%
Denmark	Europe	22.00%
Greece	Europe	22.00%
Indonesia	Asia	22.00%
Myanmar	Asia	22.00%
Norway	Europe	22.00%
Guam	Oceania	21.00%
Northern Mariana Islands	Oceania	21.00%
Slovakia	Europe	21.00%
Sweden	Europe	20.60%
Afghanistan	Asia	20.00%
Aland Islands	Europe	20.00%
Azerbaijan	Asia	20.00%
Belarus	Europe	20.00%
Cambodia	Asia	20.00%
Cook Islands	Oceania	20.00%
Estonia	Europe	20.00%
Fiji	Oceania	20.00%
Finland	Europe	20.00%
Iceland	Europe	20.00%
Jordan	Asia	20.00%
Kazakhstan	Asia	20.00%
Lao People's Democratic Republic	Asia	20.00%
Latvia	Europe	20.00%
Libya	Africa	20.00%
Madagascar	Africa	20.00%
Russian Federation	Europe	20.00%
Saint Martin (French Part)	North America	20.00%
Saudi Arabia	Asia	20.00%
Taiwan	Asia	20.00%
Thailand	Asia	20.00%
Viet Nam	Asia	20.00%
Yemen	Asia	20.00%
Switzerland	Europe	19.65%
Czechia	Europe	19.00%
Poland	Europe	19.00%
Slovenia	Europe	19.00%
Brunei Darussalam	Asia	18.50%
Armenia	Asia	18.00%
Croatia	Europe	18.00%
Faroe Islands	Europe	18.00%
Tajikistan	Asia	18.00%
Ukraine	Europe	18.00%
Lebanon	Asia	17.00%
San Marino	Europe	17.00%
Singapore	Asia	17.00%
China, Hong Kong Special Administrative Region	Asia	16.50%
Romania	Europe	16.00%
Albania	Europe	15.00%
Georgia	Asia	15.00%
Iraq	Asia	15.00%
Kuwait	Asia	15.00%
Lithuania	Europe	15.00%
Maldives	Asia	15.00%
Mauritius	Africa	15.00%
Montenegro	Europe	15.00%
Oman	Asia	15.00%
Serbia	Europe	15.00%
State of Palestine	Asia	15.00%
Tunisia	Africa	15.00%
Uzbekistan	Asia	15.00%
Cyprus	Europe	12.50%
Gibraltar	Europe	12.50%
Ireland	Europe	12.50%
Liechtenstein	Europe	12.50%
China, Macao Special Administrative Region	Asia	12.00%
Republic of Moldova	Europe	12.00%
Andorra	Europe	10.00%
Bosnia and Herzegovina	Europe	10.00%
Bulgaria	Europe	10.00%
Kosovo (Republic of)	Europe	10.00%
Kyrgyzstan	Asia	10.00%
Paraguay	South America	10.00%
Qatar	Asia	10.00%
The Former Yugoslav Republic of Macedonia	Europe	10.00%
Timor-Leste	Oceania	10.00%
Hungary	Europe	9.00%
United Arab Emirates	Asia	9.00%
Turkmenistan	Asia	8.00%
Barbados	North America	5.50%
Anguilla	North America	0.00%
Bahamas	North America	0.00%
Bahrain	Asia	0.00%
Belize	North America	0.00%
Bermuda	North America	0.00%
British Virgin Islands	North America	0.00%
Cayman Islands	North America	0.00%
Guernsey	Europe	0.00%
Isle of Man	Europe	0.00%
Jersey	Europe	0.00%
Saint Barthelemy	North America	0.00%
Tokelau	Oceania	0.00%
Turks and Caicos Islands	North America	0.00%
Vanuatu	Oceania	0.00%
Wallis and Futuna Islands	Oceania	0.00%

Read next: Refugee Exodus: Iran and Turkey Host Millions, Syria, Afghanistan, and Ukraine Lead Contributors
by Arooj Ahmed via Digital Information World

Microsoft Unveils Its Latest Innovative Lineup Of AI-First Devices Called Copilot+PCs

Software giant Microsoft has just taken part in a keynote before its Build conference for developers and that’s where the company unveiled its AI-First devices.

Dubbed Copilot+PCs, the whole initiative is designed to put generative AI at the forefront through such devices while also shedding light on a series of features that are designed to assist users in finding content from the past.

So as you can imagine, the company’s Copilot is all set to be equipped with the latest Windows 11 experience. But the organization also promises to stay tuned for a series of other Microsoft Surface devices.

As mentioned previously, these are the firm’s vision of how it hopes to put AI first through all of the company’s latest flagship hardware systems. These would entail dedicated chips such as NPUs that give rise to AI Systems such as Recall and are shipped with optimal SSD storage options and plenty of RAM memory that goes as far as 16GB.

The initial Copilot+PCs can deliver a staggering 15 hours of browsing through the web and battery life that expands the 20-hour video timeframe. We’re also seeing a host of other leading names Intel and AMD commit to the endeavor of developing processors alongside other collaborations from various tech giants.

Today, the products stand at $999 and some of them can even be preordered as early as today.

The Surface Pro and Surface Laptops are a part of the range featuring impeccable battery life and exclusive performance. It comes with the latest display and was redesigned with modern technology and a host of thinner screen options. On average, we’re saying hello to batteries that extend to 22 hours when charging and therefore deliver up to 86% greater performance. You can read more on the host of other features included on the website but it’s safe to say that this new product is capturing a lot of people’s attention for all the right reasons.

Next up, Microsoft’s Windows 11 entails a new Recall feature which is designed to remember applications and materials that users attained access to in the past. We’re talking months or weeks from before.

For instance, you may have engaged in some kind of Discord chat where discussions regarding clothing were at the forefront. All you need to do now is go to Recall’s timeline and press the Scroll Back option. In seconds, you’ll get exactly what you may have been in search of.

The company is even talking about how to develop associations linked to pictures and hues and beyond so that users can search for anything and everything under the sun. Remember, Microsoft is ensuring privacy is maintained at all times and nothing can be used for the sake of AI model training purposes.

All snapshots taken belong to you and are designed to stay on the PC locally. You can opt to get rid of individual ones and even carry out adjustments or delete various time ranges by entering the Settings tab. Lastly, you can press pause by clicking on the icon seen across the Taskbar. If you want, filter out the apps and any websites to stop them from getting saved.

Moving on, Microsoft has spoken in detail about the unlimited possibilities linked to image editing and how AI inside Windows has never looked more promising in this domain than now. This would be the most exclusive feature of all that’s found on the latest Copilot+PCs.

There’s another offering dubbed Super Resolution which can bring back old images by simply taking part in upscaling activities. Copilot is trained to analyze the pictures to provide users with all sorts of creative compositions. Through such features, users can now give rise to pictures and train the AI models to better follow what they’re seeing and ensure restyling of the image with ease.

We’re similarly also hearing more on how Live Captions will soon be functional where live translations provide support to close to 40 languages.

Such intense and useful powering features found across Copilot Runtime are designed to ensure AI Models provide that added layer that Windows always needed. Seeing AI systems run seamlessly without any web connection can be revolutionary in the world of tech that is in the world and would ensure all AI features and apps work brilliantly.

Image: DIW-Aigen

Read next: Google’s Current Focus On AI Labeled ‘A Panic Reaction’ Due To Fear Of Competition
by Dr. Hura Anwar via Digital Information World

Google’s Current Focus On AI Labeled ‘A Panic Reaction’ Due To Fear Of Competition

One of Google’s veteran employees is having his say on the company’s sudden shift towards everything AI.

In case you missed this year’s I/O Developer’s conference, we’ve got news for you. The company unveiled a long list of AI Projects that lacked what a user truly needed. Instead, it has now been slammed for being brought into the limelight with poor planning and motivation.

In the same way, it has been called out as the most panicked reaction by the Android maker in response to the growing rise in competition. You can liken this to the firm’s obsession with AI.

He even claimed that the AI vision does not have a true sense of purpose or motivation for combatting what the user really wants and needs.

The veteran worker named Scott Jenson may have left the tech giant last month but with a vast experience spanning 16 years, he is very concerned about the firm’s focus regarding AI as more competition springs up.

Google’s long list of AI projects were dubbed as offerings that had poor motivation behind them and were just brought into the limelight because it had the term AI in it.

The criticism begins with a talk about Google giving rise to a new AI assistant that is produced in regards to a growing fear that someone might take the top spot and before they do in the world of AI, Google would be stemming in.

Next, the Google+ product that is said to be having a similar reaction to Facebook’s rise to fame is already predicted to be ill-fated, he continued.

The focus on AI is much like what was launched 13 years back.

Jenson then shifted to a discussion on how the final product lacks motivation driven by users. It just is boring and the company fails to address a very common problem that has to do with how the latest Gemini assistant would combine into the current list of products and better the whole user experience.

Can Google’s AI Overviews be switched off? In case you didn’t know, people are not happy with Google’s AI Overviews which have been in discussion for a while now. They give rise to more summaries which can generate replies to common search questions by digesting data from the internet.

It’s a controversial decision and one that is giving rise to more legal complications where publishers accuse the firm of intellectual property violation and generate profits in an unfair manner. After all, content is getting scrapped from the web without taking consent.

Now Google is yet to give rise to more settings that switch AI Overviews off. But a recent article from an IT expert has suggested that you can make use of browser extensions to do just that.

Another alternative approach is configuring Chrome to shift toward Web Search and bypass any overviews made through AI. A list of instructions on what to press was also provided including how a new entry option is to be added that ensures the right web results are produced instead of Google’s AI overviews which are just summarized versions of search results.

We have to add how the tensions regarding data usage will arise which have already been discussed online. There’s a major controversy linked to AI overviews that develops tension amongst tech firms as well as content creators. This is through online data use for various kinds of AI training.

Plenty of publishers are now arguing how Google’s long list of summaries might impact website traffic and end up threatening revenue streams belonging to creators that work separately. These rely now more on the likes of search referrals.

Image: DIW-Aigen

Read next: What Is the Average CTR, CPC for Google Ads in 2024?
by Dr. Hura Anwar via Digital Information World

Crafting Your Business: Dropshipping Products for Craft Enthusiasts

In today's online shopping and e-commerce era, dropshipping has become a method for aspiring entrepreneurs to kickstart their ventures without hefty initial investments. One particular area that can be lucrative is catering to individuals passionate about crafts. With the increasing popularity of do-it-yourself projects and the rising demand for handcrafted items, there's never been a moment to delve into dropshipping and provide crafters with the necessary supplies.

Image: Aigen

In this article, we'll delve into the advantages of dropshipping for craft enthusiasts and offer some guidance on selecting the products to offer.

Grasping the Concept of Dropshipping

Before delving into it, it's essential to grasp an understanding of dropshipping. Dropshipping is a business model in which you market products that are stocked and shipped by a third-party supplier. As a seller, you are relieved from concerns about managing inventory or handling shipping operations. Instead, your focus is establishing your brand identity and boosting sales while your supplier manages order fulfillment. Identifying the best dropshipping products is crucial to succeed in this business model, as they will significantly impact your sales and profitability.

Benefits of Dropshipping in the Crafting Sector

When it comes to selling products tailored for crafting enthusiasts, dropshipping provides advantages over retail methods:

1. Variety in Product Selection

Through dropshipping, you gain access to an array of crafting products from suppliers. This enables you to offer a range of items without investing heavily in inventory upfront.

2. Minimal Initial Costs

Establishing a store using a dropshipping approach requires a small investment compared to setting up a physical shop. There's no requirement for renting or purchasing storefronts, and you can often bypass expenses like packaging materials.

3. Simple Expansion

With dropshipping, scaling your business as it grows is relatively straightforward. Whether there's an increase in product demand or if you opt to venture into crafting niches, adjusting your product line can be done swiftly without concerns about inventory.

Selecting the Right Merchandise

To ensure success in dropshipping for crafting enthusiasts, choosing products that meet their needs and preferences is essential. Here are some pointers to help you make decisions:

1. Keep Abreast of Trends

Stay updated on crafting trends by monitoring blogs, forums, and social media platforms focused on crafts. Explore the products and techniques crafters are gravitating towards to pinpoint the ones with demand and sales potential.

2. Quality is Key

Craft enthusiasts value top-notch materials and tools that deliver outcomes. In addition to staying updated on trending items, they should pay attention to the quality of products from suppliers. Positive feedback from customers can serve as a gauge of quality.

3. Specialize in Offerings

of competing with large retailers offering various crafting supplies focusing on niche products tailored to specific crafting styles or niches. This strategy allows you to target an audience and establish expertise in that niche.

4. Embrace Uniqueness and Personalization

Craft aficionados seek out tools or materials that enable them to create bespoke pieces. Seek suppliers who provide personalized items, empowering your customers to infuse their creativity into their crafts.

Establishing Your Brand

While dropshipping offers convenience and adaptability, building a brand identity is crucial for standing out in e-commerce.

1. Craft an engaging website

Develop a visually appealing website with user-friendly navigation and captivating visuals related to crafting. Make it simple for visitors to locate what they need and ensure your website mirrors the personality of your brand.

2. Content with Value

Share content like tutorials, project inspirations, and crafting tips on your website's blog or social media platforms. This helps establish your expertise in the field, and fosters trust with your audience.

3. Exceptional Customer Care

Provide customer service by addressing inquiries and resolving any concerns that may arise. This level of attention can differentiate you from competitors, leading to feedback, repeat business, and referrals through word of mouth.

In Summary,

Dropshipping offers entrepreneurs an opportunity to meet the increasing demand from craft enthusiasts. With investments and the flexibility to offer a wide array of products, dropshipping enables entry into the crafting industry while mitigating financial risks. Through market research, selecting high-quality merchandise, and cultivating a brand identity, you can establish a thriving dropshipping venture catering to the diverse community of craft enthusiasts.

by Asim BN via Digital Information World

Understanding Trends in Search Advertising: Conversion Rates and Costs

LocalIQ/WordStream’s annual Search Advertising Benchmark Report for 2024 shows that conversion rates in paid advertising industries have decreased, while the cost of generating leads through search ads is increasing. The 2024 edition of the report covers the same key metrics as the 2023 report – click-through rate (CTR), conversion rate, cost per click (CPC), and cost per lead (CPL). Google’s parent company, Alphabet, is maximizing profits as advertisers spend more on clicks and leads. Data indicates significant competition due to the monetization of Google’s SERPs, with Google justifying continuous price increases.

LocalIQ/WordStream reported that the conversion rate for 2024 is 6.96% in 12 out of 23 industries. Conversion rates decreased in Dentists and Dental Services (19.57%) and Finance and Insurance (32.40%). Conversely, conversion rates increased in Career and Employment (80.97%) and Fashion and Jewelry (112.01%). In 2023, the conversion rate was 7.04%, down from 7.85% in 2022, indicating a gradual decline over the years.

Cost per lead (CPL) has increased by 25%, now at $66.69 in 2024 for 19 out of 23 industries. In 2022, CPL had increased by 27%. Click-through rate (CTR) increased by 5% in 70% of industries and is now 6.42%. Cost per click (CPC) is $4.66 in 2024 after a 10% increase in 86% of industries. The industries with the biggest CPC increases were Personal Services, Real Estate, and Sports and Recreation. CPC was $4.01 in 2022 and $4.22 in 2023.

Data courtesy of: LocalIQ/WordStream.

Business Category	Average Click Through Rate	Average Cost Per Click	Average Conversion Rate	Average Cost Per Lead
Animals & Pets	7%	$3.90	12.03%	$34.81
Apparel / Fashion & Jewelry	6%	$3.39	3.33%	$83.10
Arts & Entertainment	13%	$1.72	4.22%	$44.70
Attorneys & Legal Services	5%	$8.94	5.64%	$144.03
Automotive — For Sale	9%	$2.34	6.49%	$42.95
Automotive — Repair, Service & Parts	6%	$3.39	12.96%	$27.94
Beauty & Personal Care	7%	$3.56	8.01%	$48.42
Business Services	6%	$5.37	5.78%	$105.64
Career & Employment	7%	$4.53	5.63%	$117.92
Dentists & Dental Services	5.38%	$6.82	8.36%	$86.49
Education & Instruction	6.21%	$4.39	7.91%	$71.52
Finance & Insurance	7.71%	$3.00	2.78%	$75.94
Furniture	6.50%	$3.29	2.53%	$119.10
Health & Fitness	6.88%	$4.71	7.40%	$61.56
Home & Home Improvement	5.59%	$6.96	8.62%	$82.27
Industrial & Commercial	5.83%	$4.95	6.84%	$77.48
Personal Services	7.95%	$4.95	8.83%	$52.98
Physicians & Surgeons	6.73%	$4.76	11.08%	$59.74
Real Estate	9.20%	$2.10	2.91%	$87.36
Restaurants & Food	8.68%	$2.18	8.72%	$29.67
Shopping, Collectibles & Gifts	7.81%	$2.61	3.49%	$42.10
Sports & Recreation	9.66%	$2.34	5.35%	$49.90
Travel	10.16%	$1.92	5.36%	$66.02

Which industry has the highest average conversion rate?

Personal Services with an average conversion rate of 8.83%.

Which industry has the lowest average cost per lead?

Automotive — Repair, Service & Parts with an average cost per lead of $27.94.

Which industry has the highest average click-through rate?

Travel with an average click-through rate of 10.16%.

Which industry has the lowest average conversion rate?

Finance & Insurance with an average conversion rate of 2.78%.

Which industry has the highest average cost per click?

Attorneys & Legal Services with an average cost per click of $8.94.

Which industry has the highest average click-through rate among those listed?

Travel leads with an average click-through rate of 10.16%.

What industry has the lowest average cost per click?

Real Estate, with an average cost per click of $2.10.

Which industry exhibits the highest average conversion rate, apart from Personal Services?

Physicians & Surgeons, with an average conversion rate of 11.08%.

Among the industries listed, which one has the highest average cost per lead?

Attorneys & Legal Services, with an average cost per lead of $144.03.

What is the average click-through rate for the Apparel / Fashion & Jewelry industry?

6%.

Which industry shows the highest average cost per click after Attorneys & Legal Services?

Business Services, with an average cost per click of $5.37.

What is the average conversion rate for Dentists & Dental Services?

8.36%.

Which industry has the lowest average conversion rate after Finance & Insurance?

Furniture, with an average conversion rate of 2.53%.

What is the average cost per lead for Education & Instruction?

$71.52.

Which industry has the highest average click-through rate after Travel?

Sports & Recreation, with an average click-through rate of 9.66%.

What is the average cost per click for Health & Fitness?

$4.71.

Which industry has the lowest average conversion rate after Furniture?

Real Estate, with an average conversion rate of 2.91%.

What is the average click-through rate for Industrial & Commercial?

5.83%.

Which industry has the highest average cost per click after Business Services?

Dentists & Dental Services, with an average cost per click of $6.82.

What is the average conversion rate for Restaurants & Food?

8.72%.

Read next: AI Boosts Marketing Efficiency, Insights from Gartner’s 2024 CMO Spend Survey
by Arooj Ahmed via Digital Information World

Refugee Exodus: Iran and Turkey Host Millions, Syria, Afghanistan, and Ukraine Lead Contributors

Global report by Internal Displacement showed that 75.9 million people from 116 countries were internally displaced at the end of 2023. This is a 51% increase in internal displacement from 2022 and is expected to rise in the coming years. The reasons for these displacements include conflicts between countries and natural disasters which made people leave and live at borders. According to the data, 20.5 million people were internally displaced because of ongoing conflicts in 2023 while 26.4 million got internally displaced because of natural disasters.

The countries with the highest internal displacement rates because of conflicts in 2023 were Republic of Congo, Palestine (Gaza), Sudan, Ethiopia and Myanmar. The total number of people displaced was 68.3 million. The countries with the highest rate of internal displacement due to natural disasters in 2023 were Turkey, China, Bangladesh, Somalia and the Philippines. The natural disasters these countries experienced were earthquakes, floods and storms.

According to the UN Refugee Agency (UNHCR), 114 million people were forced to be displaced all over the world in 2022. Data from mid-2023 showed that 115 million people who have been forcibly displaced cannot go back to their homes. UNHCR has predicted that the number of forcibly displaced people can reach 130.8 million by the end of 2024. It is important to note that this number of internally displaced people is probably higher than what UNHCR had reported.

Year	IDPs of concern to UNHCR	Refugees under UNHCR's mandate	Palestine refugees UNRWA mandate	Asylum-seekers	Other people in need of international protection	Stateless persons	Others of concern
1956	0	1767975	924922	0	0	0	0
1960	0	1656664	1136487	0	0	0	0
1970	0	2464730	1445022	0	0	0	0
1980	0	8454917	1863162	0	0	0	0
1990	0	17395914	2466516	0	0	0	0
2000	5998501	12129079	3806055	947322	0	0	1653841
2010	14697804	10548835	4691079	835969	0	3463073	1255578
2020	48557439	20661846	5703521	4184926	3862102	4179349	3940730
2023	57013324	30510629	5936247	6081133	5322120	4391680	5758910

UNHCR has also reported that about 36.5 million refugees had been living under UNHCR or UNRWA in mid-2023. The countries with the highest number of refugees are the ones which are near to countries experiencing wars or conflicts. Take Iran as an example where 798,343 people were living as refugees in 2021 but these numbers changed to 3,425,091 in 2022. Turkey has about 3.4 million refugees out of which 3.3 million are from Syria.

Country of Asylum (as of 2023 data)	Refugees under UNHCR’s mandate	Asylum-seekers	IDPs of concern to UNHCR	Stateless persons	Others of concern
Iran (Islamic Rep. of) (IRN)	3,443,522	7	0	7	0
Türkiye (TUR)	3,368,976	260,605	0	439	0
Germany (DEU)	2,509,506	349,034	0	29,562	0
Pakistan (PAK)	2,080,501	48,893	0	59	139
Uganda (UGA)	1,512,681	48,956	0	67,000	0
Russian Federation (RUS)	1,249,342	773	0	93,802	0
Poland (POL)	989,877	3,820	0	1,425	1,328
Bangladesh (BGD)	961,801	16	0	961,729	0
Sudan (SDN)	926,433	33,272	3,020,517	0	3,697
Ethiopia (ETH)	921,822	4,038	2,123,435	0	610

Many people flee from their countries and the countries with the most numbers of people fled are Syria (6.5 million), Ukraine (5.9 million), Afghanistan (6.1 million), and South Sudan (2.2 million). These are only based on the data provided by the UN so the actual number of people fled from these countries are unknown.

Read next: Survey: Environmental Concerns Vary Globally, Brazil Tops with 44%
by Arooj Ahmed via Digital Information World

How to Control your Content in Google’s AI Overviews

When Google introduced AI Overviews in the US search results, it caught the attention of SEOs and content creators. Many were eager to learn how they could prevent their content from appearing in these AI-driven summaries. Thankfully, there are Google Search controls that let you manage this.

Glenn Gabe, an expert in this field, tested the ‘nosnippet’ control/tag, and it proved effective. He shared his experience in a case study, explaining how adding a ‘nosnippet’ meta tag to the sections of his content removed them from the AI- driven features. However, this also led to the removal of descriptions from the normal search listings, which could be a drawback.

Experimenting with variations of the nosnippet tag, such as 'max-snippet' and 'data-nosnippet,' can also help manage how content appears. But this requires a lot of trial and error with each URL featured in the AI Overviews, which can be time-consuming.

• Also read: Six-Week Facebook Break Reduces Belief in Fake News, Lessens Political Engagement, Affects Voter Turnout

Choosing whether to appear in AI Overviews is a tough decision, especially since Google does not provide related data through Google Search Console. To help, Google has set up a separate page for AI Overviews on their website and has updated the pages concerning robots meta tags and documentation for subscription and paywalled content.

In the screenshot from Twitter, Glenn Gabe mentions his success with these controls. He highlights the process of removing content and links from Google’s AI Overviews by using preview controls like ‘nosnippet’, ‘data-nosnippet’, and ‘maxsnippet’. This case study provides a practical example of controlling how content is featured in Google’s new search tools.

Read next: ChatGPT and Other LLMs Can Be Tricked into Giving Dangerous Advice
by Mahrukh Shahid via Digital Information World