eSIM Awareness Rises, But Reluctance Keeps Adoption in Check

According to Counterpoint’s Consumer eSIM Awareness Survey, 35% of the respondents are aware of eSIM. This shows that eSIM is slowly being adopted even though there are no efforts from network operators and eSIM vendors to raise awareness about this emerging tech. The survey also found that respondents who are aware of eSIM are also owners of eSIM compatible devices which means that compatibility is a big factor in awareness of adoption of eSIMs. The survey was conducted among 3,535 respondents from countries like Germany, Japan, US, Poland, France, UK and Canada. The survey also found that 39% of the respondents of the survey are using eSIMs on their devices. This shows that even though people are aware of eSIM and know its importance, there is still low adaptability of eSIM.

Research Director at Counterpoint, Mohit Agrawal, said that there are very clear advantages of eSIM like its flexibility and multi-SIM functionality, but it seems that people are still not using it. Using eSIM is a great way to not use multiple SIMs in a single device because eSIM can do the functions of two or more SIMs at a time smoothly. The survey also revealed that 61% of the respondents say that they do not prefer eSIM as their SIM connectivity option, showing people's reluctance. As there are also device compatibility issues in the adoption of eSIM, many people use their SIM cards or hybrid models as they use devices that are not compatible with eSIM. By continuing efforts to raise awareness about eSIM, some individuals might reconsider their perspective on the technology.

The respondents who use eSIMs agreed that their eSIM adoption process was smooth and friendly and only a small number of people said they find the eSIM adoption process difficult and complex. The biggest challenge eSIM vendors are facing is lack of promotion and awareness about eSIM. If efforts are made for the awareness and adoption of eSIM, it can result in mass adoption but it still seems impossible. Research analyst at Counterpoint, Siddhant Cally, said that eSIM adoption can become more widespread if it starts getting compatible with budget mobile phones as they are currently dominating the smartphone market. 90% of the respondents who are currently using eSIM said that they are satisfied with it and this means that once there is awareness about eSIM and people start using it, they will be satisfied with this change.

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by Arooj Ahmed via Digital Information World