Stop Guessing, Start Knowing: The Social Media Tools You Need for 2025

Keeping track of your performance and campaigns on social media platforms is important to maintain your presence. It helps you in making better decisions for your brand and profile. Being aware of your analytics also allows you to check where you stand in comparison to others.

Many social media analytic tools are available to analyze social media performance. Each one of them offers its own set of features to provide users with better analysis of their social media activity.

For starters it is important to note that various analytics tools offer unique paid features for brands, but newcomers or startups can start with basic built-in tools like Facebook Insights or Instagram Analytics. For more advanced needs in 2025, here are the top social media analytics tools to consider:

HubSpot

HubSpot is the best choice if you are running huge business-related campaigns on social media. On HubSpot, users can conveniently do all types of marketing.

Its features include media management tools, detailed reporting and web traffic.

Sprout Social

Sprout Social can help big companies to lay down their strategies effectively. It offers competitive reports, which show your comparative position on social media. It also offers management tools, detailed reporting and hashtag tracking tools.

Google Analytics

If you are just interested in finding out the traffic inflows to your website, Google Analytics is a good option. The tool provides data that allows users to know what content and which social media platform attract the most traffic. Moreover, its demographic depiction of data allows users to make better decisions.

Keyhole

Keyhole provides analytical data about brand trends. It is a great tool to find out about the perception of people about your product on social media.

Its main features include competitive analysis, social media trends and management tools.

Rival IQ

Use Rival IQ if you want to know about how successful you are on social media and about benchmarks. Plus, Rival IQ provides users with detailed reporting, competitive analysis and social listening tools.

Buffer

Buffer provides not only social media management/scheduling tools, but also paid versus organic reports, detailed reporting and white label reports. Social teams focusing on content management should prefer Buffer app to others. One thing that hasn’t changed about Buffer is that their free plan still works like a charm.

Hootsuite

Almost all types of businesses employ Hootsuite for analysis of their social media presence. The tool offers management tools, detailed reporting and competitor reporting. Moreover, it also allows repurposing of top-performing posts on the platforms. A downside of this tool is the lack of a free tier for extended basic testing.

Brandwatch

It is a social media and influencer marketing tool that allows users to engage at the speed of social. It provides great social listening tools, benchmarks and marketing tools.

Sendible

Sendible has a user-friendly dashboard. The tool offers management tools, automatic postings and tracking of multiple campaigns.

SEMRush Social

SEMRush Social is used across all major social media platforms for social media management and analytics. This tool also offers in-app social postings.

Tailwind

Tailwind is specially designed for visual-focused platforms like Pinterest and Instagram. It provides management tools as well as detailed reporting about your social media performance.

Selecting the right social media analytics tool is key to refining your strategy, optimizing performance, and staying ahead of competitors. Whether you're a startup using built-in tools or an established brand leveraging advanced analytics, the insights gained will help you make data-driven decisions for sustained growth.

Read next: Social Media Research Dominates Buying Decisions as TikTok Becomes Top Platform for Product Discovery
by Ehtasham Ahmad via Digital Information World