"Mr Branding" is a blog based on RSS for everything related to website branding and website design, it collects its posts from many sites in order to facilitate the updating to the latest technology.
To suggest any source, please contact me: Taha.baba@consultant.com
Visual Studio Code Previews Support for 'Remote Development' — The VS Code editor is getting an exciting new feature, the ability to work directly with remote workspaces (running either WSL, Docker containers, or physical machines or VMs over SSH).
Electron 5.0.0 Released — Just 3 months after 4.0, Electron 5, the popular system for building Node and Web technology based desktop apps, is here. It’s mostly a dependency bump release, but with Node 12 and Chromium 73 now under the hood, that’s no bad thing.
Electron.js Team
Editor.js: A Block-Styled Editor with JSON Output — Typical WYSIWYG editors output raw HTML markup but Editor.js keeps things organized into ‘blocks’ which are then returned in structured JSON which makes the content easier to sanitize or transform.
CodeX
Shimport 1.0: Use JavaScript Modules in All Browsers? — Allows you to use JS modules in all browsers, including dynamic import(). We first linked this when it was entirely experimental but it’s just had its 1.0 release, so have a play.
Rich Harris
Easy Automatic npm Publishes — npm and Node powerhouse Isaac Z. Schlueter says he hasn’t “manually typed npm publish in a while” and explains how he’s semi-automated his npm publishing process.
Have You Tried Vettery? — Vettery specializes in tech roles and is completely free for job seekers. Create a profile to get started.
Vettery
📘 Tutorials and Opinions
In Defense of the Ternary Statement — Code similar to expression ? true_result : false_result is known as a ternary expression. Much maligned, is it possible to use them in JavaScript without getting into an unreadable mess?
The Perfect Unit Test — You might recognize Jack’s name if you’ve been a long time subscriber as he used to write a lot of great posts. He’s back now with some basic tips on how to craft better unit tests.
jQuery-CSV: A jQuery CSV Parser Plugin — A jQuery plugin(!) you say? Yes, but this is a very well optimized, battle tested, and spec compliant CSV parser and its 1.0 release today “marks the first – and likely only – stable LTS release of this library” so.. congratulations are in order.
jQuery 3.4.1: A Bugfix Release — Bugs squashed include focus/blur triggering in IE, checking element attachment in iOS 10.0-10.2, and loading with AMD. 3.4.0 was released last month if you missed that.
Timmy Willison
DeepScan Makes Your JavaScript Better — Use this static analysis service to find problems in your JavaScript, TypeScript, React & Vue on GitHub. Try it free.
Google will soon be introducing a new feature for its users that would allow them to auto-delete their location history and web/mobile activity after a set period of time. The timeline will range between three to eighteen months and will repeatedly delete data in the said duration. The search...
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Form Async is an easy-to-use library that provide acronymous sending on form changes. It’s a great solution to preventing data loss when filling out a web form.
Features:
Lightweight (~1.5kb gziped)
Saves any HTML form element
Support content editable property
Full customization
Retry functionality if ajax request fail
Send form elements as group of field
Provide the way to validate changes before sending ajax request
What a logo is in its Wikipedia definition is known to virtually everyone. However, what is real meaning of a logo for a startup and small business – is it a faithful companion or just another expensive trinket. Perhaps, on taking the first step in opening your own business or having already a...
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The privacy and anonymity Dark web offers are attracting a large number of internet users towards it, especially over the last two years. An anonymous network, The Onion Routing (TOR), allows accessing the content available on Dark Web. According to a recent research published in Scientific...
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I’m proud to say One Page Love features over 7000 websites now! Unfortunately, with the continuous push to increase quality, not all submissions get in. These 10 tips below form the most common website feedback I give users to help improve their Landing Page design:
When a new user arrives at your Landing Page and you’ve got different case variations of your Brand Name it looks unprofessional and can even be confusing. I’d advise avoiding ALL CAPS but once you’ve chosen a case style, stick with it and ensure it’s consistent throughout your Landing Page.
One Page Love (correct)
Onepagelove
ONEPAGELOVE
onepagelove
One Page love
One-Page Love
Onepage Love
Here are some popular ones:
WordPress (1 word, 2 capital letters)
MailChimp (1 word, 2 capital letters)
Stack Overflow (2 words)
Facebook (1 word)
Tip: Visit your live Landing Page, use your browser in-page search and try find all possible variations of your brand name.
This means bringing those floating last words in a paragraph back home by slightly reducing the paragraph font size or even better – boot out unnecessary adjectives like awesome or amazing. Same goes for your Brand Name, if it’s comprised of 3 words it must remain 3 words everywhere with no overflows.
If anything, you absolutely must have a Retina-optimized logo. A “pixelated” logo can negatively impact a first impression. Retina-optimization basically means offering double sized logos, screenshots and imagery for Retina-screened users. Same goes for your iconography, try use SVG format icons if possible.
Tip: Use ImageOptim for optimizing bigger, rich color images. It’s debatable what the ideal page load size is, but optimizing everything is always good practice.
The majority of users are going to skim your content. If you bundle everything together they are going to skim even more. Whitespace is referred to as the breathing room for your content but also the breathing room for the user. This slows them down helps increase focus and in-turn increases conversions.
81 percent of people only skim the content they read online. Usability expert Jakob Nielsen reports the average user reads at most 20 to 28 percent of words during an average visit. (source)
Tip: If you’re questioning if you should increase padding, you should probably double it.
We’ve just covered adding more padding but what really tightens a design is when this spacing is consistent. The same goes for over overlooked vertical spacing, keeping your section padding consistent throughout your long-scrolling Landing Page.
A good practice is spacing and sizing within ratios, for example, all section padding is 60px. all CTA buttons and small spaces are 30px and all small gaps are 15px.
Tip: Keep spacing within consistent ratios. Example: if we set 30px button, then set section title bottom margins also at 30px and section diver spacing at 60px. Consistency is key.
It can take one good image to completely change the emotion of your user. Same goes for one bad image – Good imagery builds trust and trust is the foundation of conversions. Spend the money. Get a photoshoot of your team, your product. your food. The ROI on a professional photoshoot is pretty much guaranteed. Now once you have a good selection, ask yourself if each image truly captures your story or compliments your brand. Eliminate everything non-essential.
“Simplicity means the achievement of maximum effect with minimum means.” ~ Dr. Koichi Kawanaite
Useful links:
Unsplash – Free (do whatever you want) high-res photos
Too many fonts looks messy and also adds to Landing Page load time. Different weights within one font family can really strengthen the visual hierarchy of heading and paragraphs. Try stick to 2 or less families and even consider bringing in the users system font as the Sans-Serif typeface.
Avoid having pure black (`#000000`) text on a pure white (`#FFFFFF`) page background. Soften the blow with an off-white background and a subtle grey text hierarchy. Furthermore why not experiment with completely different color palettes within your Landing Page. A quality color scheme is instantly remarkable and can strengthen your branding.
Ideally your Landing Page is promoting one thing meaning you are after only one type of conversion. So all your CTA buttons should be consistently worded and color-schemed, It will remind the user what you want them to do as they scroll. It’s also good practice to choose a CTA button color that stands out within your scheme for example an bright orange button within a blue color scheme.
Tip 10 – Polish with Text Kerning and Font Smoothing
It’s incredible how the smallest kerning tweaks can drastically improve a Landing Page design. Furthermore by adding just a few lines of CSS code you can really polish typography with a more elegant look.
Earlier we cut down on images but why stop there. We are not trying to convince the user with as much as possible, it’s as little as possible.
2 brilliant testimonials – not 8 average ones.
2 highlighted power features, with 4 smaller features below – not a grid of 12.
Your 8 best wedding photographs – not the past 4 years of work.
Remember attention spans are diminishing online so we need to get to the point with our Landing Pages. No jargen. No verbose words. No pop-ups. Create the Landing Page you’d want to see when visitings for the first time.
Tip: Kill those social share icons, especially the embedded ones. If they are essential, hard code them.
Tip: Replace, don’t add. When you get new testimonials or images, try replace the old ones.
“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” ~ Hans Hofman
Further Resources
Private Landing Page Feedback – I offer a private feedback service where I record myself speaking while interacting with your Landing Page while pointing out issues and offering suggestions.
I hope you enjoyed these 10 quick tips to tighten your Landing Page design. What go-to tip you have did I leave out, hit me up in the comments on YouTube and if you enjoyed this roundup share it with a friend about to launch their next project:)
Do you want to optimize your Facebook ads? Wondering what the best audience, creative, and placement are to use for your message? To explore how to test your Facebook ads for optimal results, I interview Andrea Vahl. Andrea is a Facebook ads expert, the author of Facebook Ads Made Simple, and she runs a course […]