Getting a text that consists of nothing but marketing can be rather annoying. Some would go so far as to say that sending marketing messages over SMS or WhatsApp is rather old fashioned, but in spite of the fact that this is the case it can still be rather useful with all things having been considered and taken into account. For example, in a study conducted by Validity, it was revealed that 38% of customers that received SMS marketing ended up buying products.
With all of that having been said and now out of the way, it is important to note that SMS and WhatsApp marketing can still be tricky. 96% of customers who participated in this survey revealed that they got annoyed whenever they received advertising through messaging channels. 28% of these customers ended up severing their ties to their favorite brands, and 14% wrote bad reviews for brands that were sending them an overwhelming amount of marketing texts.
49% of the people who responded to this survey said that receiving too many messages was the source of their annoyance. Brands would do well to avoid overdoing it because of the fact that this is the sort of thing that could potentially end up alienating customers instead of enticing them into buying products. Being strategic with the messages that they end up sending out can go a long way towards making them more effective than might have been the case otherwise.
Another thing that could rub customers the wrong way is if they receive a text message from a company they are not already familiar with. Establishing a relationship with a customer prior to sending out marketing messages to them is crucial. This goes to show that SMS and WhatsApp message based marketing is a great way to boost sales, but it can’t be used as a method for establishing a consumer footprint to begin with.
All in all, SMS marketing needs to be approached with caution. It can do a lot of good, but only if it is done in an appropriate manner.
Read next: What do people really think about the metaverse?
by Zia Muhammad via Digital Information World
"Mr Branding" is a blog based on RSS for everything related to website branding and website design, it collects its posts from many sites in order to facilitate the updating to the latest technology.
To suggest any source, please contact me: Taha.baba@consultant.com
Wednesday, March 8, 2023
Global EV Sales Increased by 65% YoY in 2022
Electric vehicles are an exciting new segment of the consumer market because of the fact that this is the sort of thing that could potentially end up combining the automotive and tech sectors into one massive industry. There have been a lot of positive signs that suggest that electric cars could be the next big thing, and the growth rate that was seen throughout 2022 seems to confirm that with all things having been considered and taken into account.
Based on the stats that are coming in, it appears that global electric vehicle sales increased by as much as 65% in 2022 as compared to the previous year. With all of that having been said and now out of the way, it is important to note that the fourth quarter of 2022 alone saw an increase of 53% year over year, which reveals that this trend wasn’t a random occurrence but was rather a sign of things to come.
2022 saw global EV sales surpass the ten million unit mark. While that still doesn’t hold a candle to the total units sold in other automotive sectors, it still shows that this industry is breaking records on a regular basis. Current estimations predict that global EV sales could reach 17 million by the end of 2023.
That will represent a 70% uptick which is more or less in line with the growth rate we saw in 2022. Maintaining this growth rate is essential, and China is playing a huge role in keeping the trend moving in the right direction.
As many as 7 out of the top 10 EV brands were Chinese in origin. This seems to suggest that China will be a major player in this nascent industry. That has the potential to make America’s status as a global industry leader less pronounced than might have been the case otherwise. It could also lead to the trade war between China and the US escalating and reaching new heights. This might change the future of the industry, along with spurring a huge amount of innovation and research in both of these countries.
Read next: Only 9% of Americans Trust Self Driving Cars, New Poll Reveals
by Zia Muhammad via Digital Information World
Based on the stats that are coming in, it appears that global electric vehicle sales increased by as much as 65% in 2022 as compared to the previous year. With all of that having been said and now out of the way, it is important to note that the fourth quarter of 2022 alone saw an increase of 53% year over year, which reveals that this trend wasn’t a random occurrence but was rather a sign of things to come.
2022 saw global EV sales surpass the ten million unit mark. While that still doesn’t hold a candle to the total units sold in other automotive sectors, it still shows that this industry is breaking records on a regular basis. Current estimations predict that global EV sales could reach 17 million by the end of 2023.
That will represent a 70% uptick which is more or less in line with the growth rate we saw in 2022. Maintaining this growth rate is essential, and China is playing a huge role in keeping the trend moving in the right direction.
As many as 7 out of the top 10 EV brands were Chinese in origin. This seems to suggest that China will be a major player in this nascent industry. That has the potential to make America’s status as a global industry leader less pronounced than might have been the case otherwise. It could also lead to the trade war between China and the US escalating and reaching new heights. This might change the future of the industry, along with spurring a huge amount of innovation and research in both of these countries.
Read next: Only 9% of Americans Trust Self Driving Cars, New Poll Reveals
by Zia Muhammad via Digital Information World
Meta Revives Smartwatch Plans in Preparation for AR Glasses Release
Meta's highly anticipated smartwatch is back and making headlines once again! With a splurge of features, this device will be connected with augmented reality glasses and hit the market by 2027! According to Reuters, Meta has been winding down its development of two unreleased smartwatches, which were part of their ambitious plan to design one of the greatest smartwatches available. It might not be the case, according to Alex Heath of The Verge, who saw a road map of Meta's upcoming releases in an internal presentation.
These two products look like they were created with fitness fanatics in mind, as evident by their health-tracking functions that virtually anyone with a fitness goal desires. In addition, users also gain access to close connectivity between apps and social media upon purchasing this watch. While the cost and release date are yet unknown, it is safe to say that these smartwatches will not be cheap, given their capabilities.
The new smartwatch will reportedly be closely linked to Meta's upcoming AR glasses, which will cover digital information onto your vision and offer a hands-free augmented experience. The watch will serve as a remote for the glasses, allowing users to access data quickly and easily without having to take off their glasses or fumble around with buttons on their wrists.
While details remain scarce regarding exactly when we'll see these products released, it's clear that Meta is committed to creating a product that offers users a seamless experience between on-the-go convenience and augmented reality capabilities. With their revolutionary combination of wearables, Meta aims to make accessing data easier. Meta will allow us to see the world in an entirely new way by providing users with a portable, immersive interface.
The need to stay connected is a battle that Meta has been waging with their smartwatches. To keep up, they added features such as cameras and detachable screens--perfect for video calls on the go. And with its most recent products, the company is setting a new standard for augmented reality and mixed-reality wearable technology.
Meta's journey with smartwatch technology seemed all but assured - their product featured a camera and detachable screen, allowing for video calls on the go. However, preferences have shifted among Generation Z to more traditional tech, such as watches without any extra functions - opting for invisibility instead of unpleasant wearables even though user preference targeting has in the past generated remarkable ad revenue.
It seems that Meta's story is far from finished pouring billions into an augmented reality world with minimal customer buy-in which could even spell the company's end. Only time will tell if Meta can make a comeback against the odds or if they've finally met their match.
Read next: Messaging Is Coming Back To The Facebook App
by Arooj Ahmed via Digital Information World
These two products look like they were created with fitness fanatics in mind, as evident by their health-tracking functions that virtually anyone with a fitness goal desires. In addition, users also gain access to close connectivity between apps and social media upon purchasing this watch. While the cost and release date are yet unknown, it is safe to say that these smartwatches will not be cheap, given their capabilities.
The new smartwatch will reportedly be closely linked to Meta's upcoming AR glasses, which will cover digital information onto your vision and offer a hands-free augmented experience. The watch will serve as a remote for the glasses, allowing users to access data quickly and easily without having to take off their glasses or fumble around with buttons on their wrists.
While details remain scarce regarding exactly when we'll see these products released, it's clear that Meta is committed to creating a product that offers users a seamless experience between on-the-go convenience and augmented reality capabilities. With their revolutionary combination of wearables, Meta aims to make accessing data easier. Meta will allow us to see the world in an entirely new way by providing users with a portable, immersive interface.
The need to stay connected is a battle that Meta has been waging with their smartwatches. To keep up, they added features such as cameras and detachable screens--perfect for video calls on the go. And with its most recent products, the company is setting a new standard for augmented reality and mixed-reality wearable technology.
Meta's journey with smartwatch technology seemed all but assured - their product featured a camera and detachable screen, allowing for video calls on the go. However, preferences have shifted among Generation Z to more traditional tech, such as watches without any extra functions - opting for invisibility instead of unpleasant wearables even though user preference targeting has in the past generated remarkable ad revenue.
It seems that Meta's story is far from finished pouring billions into an augmented reality world with minimal customer buy-in which could even spell the company's end. Only time will tell if Meta can make a comeback against the odds or if they've finally met their match.
Read next: Messaging Is Coming Back To The Facebook App
by Arooj Ahmed via Digital Information World
TikTok Helps Creators Make More Money By Enabling A Paywall For Premium Content
TikTok is undoubtedly one of the most popular apps in the world of social media today.
With millions of users signing up to be a part of this platform, there must be something fabulous about it, right?
Well, it’s definitely dominant and has led the list of top social media apps around the globe. There have been some massive competition from archrivals like YouTube Shorts and that is what keeps the firm on the tip of its toes.
It’s no wonder why TikTok is working hard to assist its creators in making more money through the app. This way, it can target those users that tend to go to other apps for better opportunities.
Keeping all of this aside, we’re seeing the app make some great changes in recent times. It is going to add a new feature called Series that enables creators’ premium content to receive a paywall.
The TikTok series gives rise to some great new offers that enable creators to put up videos on the app as an integral part of its collection. Moreover, this is where you’ll see content get protected with the likes of a paywall.
In case you’re wondering what really makes this new feature special, well, the answer is simple. You can say hello to content that is longer in terms of format design. These are some short clips that arise between 10 seconds to just 60 seconds. But as you know, TikTok is not against offering support for longer-duration content.
Creators can be seen putting up clips that are nearly 10 minutes in duration. But with the help of this new Series feature, creators can go well above the limit and publish videos that are 20 minutes long. On the other hand, you’ll find collections that comprise at least 80 videos.
This feature really gets interesting with time, and you can consider it to be one that has a lot of long-form content. Moreover, it would be of added value and benefit for viewers too. As of now, this feature is only up for grabs to a selected number of creators on the app.
However, the app does mention how it is making some plans of having the program open up to so many different types of creators in the future soon.
TikTok mentioned in a recent public post how this feature is still working in its initial days and that means it is busy monitoring the response it gets for it. And depending on what feedback it receives with time, they hope to make changes accordingly.
For now, there are a lot of things on the line and this might be a new way for people to earn more money through the app. Similarly, it’s a wonderful incentive to make others feel good regarding the content up for grabs when they pay.
So you might want to keep an eye out for this, in case you’re interested.
Read next: Americans Aged 50 And Above Are Increasingly Embracing Smartphone Technology And Social Media, New Study Proves
by Dr. Hura Anwar via Digital Information World
With millions of users signing up to be a part of this platform, there must be something fabulous about it, right?
Well, it’s definitely dominant and has led the list of top social media apps around the globe. There have been some massive competition from archrivals like YouTube Shorts and that is what keeps the firm on the tip of its toes.
It’s no wonder why TikTok is working hard to assist its creators in making more money through the app. This way, it can target those users that tend to go to other apps for better opportunities.
Keeping all of this aside, we’re seeing the app make some great changes in recent times. It is going to add a new feature called Series that enables creators’ premium content to receive a paywall.
The TikTok series gives rise to some great new offers that enable creators to put up videos on the app as an integral part of its collection. Moreover, this is where you’ll see content get protected with the likes of a paywall.
In case you’re wondering what really makes this new feature special, well, the answer is simple. You can say hello to content that is longer in terms of format design. These are some short clips that arise between 10 seconds to just 60 seconds. But as you know, TikTok is not against offering support for longer-duration content.
Creators can be seen putting up clips that are nearly 10 minutes in duration. But with the help of this new Series feature, creators can go well above the limit and publish videos that are 20 minutes long. On the other hand, you’ll find collections that comprise at least 80 videos.
This feature really gets interesting with time, and you can consider it to be one that has a lot of long-form content. Moreover, it would be of added value and benefit for viewers too. As of now, this feature is only up for grabs to a selected number of creators on the app.
However, the app does mention how it is making some plans of having the program open up to so many different types of creators in the future soon.
TikTok mentioned in a recent public post how this feature is still working in its initial days and that means it is busy monitoring the response it gets for it. And depending on what feedback it receives with time, they hope to make changes accordingly.
For now, there are a lot of things on the line and this might be a new way for people to earn more money through the app. Similarly, it’s a wonderful incentive to make others feel good regarding the content up for grabs when they pay.
So you might want to keep an eye out for this, in case you’re interested.
Read next: Americans Aged 50 And Above Are Increasingly Embracing Smartphone Technology And Social Media, New Study Proves
by Dr. Hura Anwar via Digital Information World
What Is The Most Used Emoji In Each Country? This New Study Has The Answer
On the internet, emojis have really transformed the way we communicate and express ourselves. It’s no wonder why so many people claim emojis to be such a universal means of communication.
But you’ll be amazed at how diverse these little playful picture icons are.
Similar to the likes of any other language across the world today, many different users are creating their own respective emoji favorites and then comprehending those through a cultural lens.
Let’s take the Chinese nation for example, you’ll see the clapping hand emoji to be one that’s adored as much as corn is on TikTok. But similar to any other country’s language, when we talk about the standardization of emojis, things do tend to get a little political.
A lot of critics feel there are not enough emojis that represent minority groups and if there are, it’s just an underrepresentation of them. At the same time, these same critics feel there might be an overrepresentation of the likes of big tech giants that end up purchasing extravagant voting memberships while on board. As a result, so many efforts to enhance representation are being dubbed as a huge controversy.
Keeping all of this aside, have you ever wondered what it’s like to have a booming type of communication that does not make use of words. Instead, all you have are emojis that say so much but nothing at all.
To help this study get the answer to which emojis are the most popular in which countries, the researchers ended up taking a look at geotagged tweets that arose in different nations around the globe. This would provide insight into which emojis were popular in which destination and so on.
What you end up with is a map of results and it’s sometimes great because you really do wish to visualize what you intend on saying, right?
Summarizing the key findings for this report, we saw how so many different nations either end up laughing or sending love. So no guess that the red heart and the face with crying tears were used the most as the most common emojis around the globe.
In fact, the laughing face with crying tears is the most commonly seen in at least 75 nations. Then we saw how emojis linked to Wordle were quite popular in the US, making up an integral part of its list of top 10 emojis.
Another interesting point worth a mention is how emojis aren’t universal and in places like China, you’ll often find the emoji comprising of clapping hands making a suggestion of taking part in making love. Similarly, a thumbs up in places like Greece may cause people to be suspended.
In all of North America, the laughing face with crying tears is the most widely used emoji out there. It’s the same for apps like Instagram and Facebook. On the other hand, in South America, people are more patriotic and tend to release their flag as an emoji, more than anything else. But if we had to pick one, stats showed how the red heart is used the most.
The same goes for Europe where people love their flags but if not, red hearts and laughing faces take the lead. When looking at the Middle Eastern region, it’s interesting to see how sending a heart in countries like Saudi Arabia might be dubbed as a crime for harassment.
Other Asian nations like Japan prefer to use their own local emojis such as those pertaining to dragons or specific local candies more than anything else. But the majority of Asia prefer the red heart and their local flags more than anything else.
Take a look at below infographics fore more insights:
H/T: Crossword Solver
by Dr. Hura Anwar via Digital Information World
But you’ll be amazed at how diverse these little playful picture icons are.
Similar to the likes of any other language across the world today, many different users are creating their own respective emoji favorites and then comprehending those through a cultural lens.
Let’s take the Chinese nation for example, you’ll see the clapping hand emoji to be one that’s adored as much as corn is on TikTok. But similar to any other country’s language, when we talk about the standardization of emojis, things do tend to get a little political.
A lot of critics feel there are not enough emojis that represent minority groups and if there are, it’s just an underrepresentation of them. At the same time, these same critics feel there might be an overrepresentation of the likes of big tech giants that end up purchasing extravagant voting memberships while on board. As a result, so many efforts to enhance representation are being dubbed as a huge controversy.
Keeping all of this aside, have you ever wondered what it’s like to have a booming type of communication that does not make use of words. Instead, all you have are emojis that say so much but nothing at all.
To help this study get the answer to which emojis are the most popular in which countries, the researchers ended up taking a look at geotagged tweets that arose in different nations around the globe. This would provide insight into which emojis were popular in which destination and so on.
What you end up with is a map of results and it’s sometimes great because you really do wish to visualize what you intend on saying, right?
Summarizing the key findings for this report, we saw how so many different nations either end up laughing or sending love. So no guess that the red heart and the face with crying tears were used the most as the most common emojis around the globe.
In fact, the laughing face with crying tears is the most commonly seen in at least 75 nations. Then we saw how emojis linked to Wordle were quite popular in the US, making up an integral part of its list of top 10 emojis.
Another interesting point worth a mention is how emojis aren’t universal and in places like China, you’ll often find the emoji comprising of clapping hands making a suggestion of taking part in making love. Similarly, a thumbs up in places like Greece may cause people to be suspended.
In all of North America, the laughing face with crying tears is the most widely used emoji out there. It’s the same for apps like Instagram and Facebook. On the other hand, in South America, people are more patriotic and tend to release their flag as an emoji, more than anything else. But if we had to pick one, stats showed how the red heart is used the most.
The same goes for Europe where people love their flags but if not, red hearts and laughing faces take the lead. When looking at the Middle Eastern region, it’s interesting to see how sending a heart in countries like Saudi Arabia might be dubbed as a crime for harassment.
Other Asian nations like Japan prefer to use their own local emojis such as those pertaining to dragons or specific local candies more than anything else. But the majority of Asia prefer the red heart and their local flags more than anything else.
Take a look at below infographics fore more insights:
H/T: Crossword Solver
by Dr. Hura Anwar via Digital Information World
Tuesday, March 7, 2023
Americans Aged 50 And Above Are Increasingly Embracing Smartphone Technology And Social Media, New Study Proves
A new research conducted by AARP is shedding light on the growing acceptance of social media among older aged individuals in the US.
The report that was recently published had to do with a survey that was carried out in September and October of last year. Moreover, the participants included a sample comprising of national representatives of about 2979 people in the US.
The results showed how those citizens that were 50 and above were very keen on embracing technologies linked to the smart world. Be it smartphones, smart TVs, and so on and so forth- you name it and they’re loving it.
As per the study, around 86% of the adults that were above the age of 50 claimed to own smartphones and that’s a staggering 77% rise from the year 2019. Meanwhile, 59% stated that they were in the ownership of a tablet and that’s another 47% rise from 2019.
On the other hand, around 70% spoke about adults being 50 years and above and using smartphones for a host of various types of activities. From texting and sending out emails to more, this user group really does find it a useful endeavor.
Meanwhile, other tasks conducted with this include sending out directions and getting access to the internet. And all of these results have dramatically increased in the past three months or so.
Read next: PC Industry Facing a Slump? IDC Predicts 4.2% Decline in Global Shipments for 2023
by Dr. Hura Anwar via Digital Information World
The report that was recently published had to do with a survey that was carried out in September and October of last year. Moreover, the participants included a sample comprising of national representatives of about 2979 people in the US.
The results showed how those citizens that were 50 and above were very keen on embracing technologies linked to the smart world. Be it smartphones, smart TVs, and so on and so forth- you name it and they’re loving it.
As per the study, around 86% of the adults that were above the age of 50 claimed to own smartphones and that’s a staggering 77% rise from the year 2019. Meanwhile, 59% stated that they were in the ownership of a tablet and that’s another 47% rise from 2019.
On the other hand, around 70% spoke about adults being 50 years and above and using smartphones for a host of various types of activities. From texting and sending out emails to more, this user group really does find it a useful endeavor.
Meanwhile, other tasks conducted with this include sending out directions and getting access to the internet. And all of these results have dramatically increased in the past three months or so.
Read next: PC Industry Facing a Slump? IDC Predicts 4.2% Decline in Global Shipments for 2023
by Dr. Hura Anwar via Digital Information World
Is Google Going to Discontinue Its People Also Ask Section?
Google has been doing a lot of work to make its flagship search engine product more effective than might have been the case otherwise. In spite of the fact that this is the case, not all of the features that had become commonplace on Google’s SERP are going to stay for good. One of the most widely seen additions to Google’s SERP has been reaching fewer and fewer users as of late.
With all of that having been said and now out of the way, it is important to note that this is all coming in the aftermath of Google updating its product reviews feature. This seems to suggest that there is a negative correlation between product reviews and various search snippets.
The snippet in question is the famous People Also Ask section. It essentially shows users questions that might be relevant to the search queries that they typed out, but a report from Semrush indicated that it is being seen as much as 63.82% less frequently than might have been the case otherwise.
RankRanger also released a report that weighed in on what might be going on right now. According to this report, Google’s People Also Ask section is being sent out to 74% fewer users with all things having been considered and taken into account.
One thing to note here is that this drop occurred all of a sudden but then stabilized. That indicates that it might have been intentional on Google’s part. The tech giant may have been looking to declutter its SERP because of the fact that this is the sort of thing that could potentially end up making it more streamlined.
This section was rather popular with users, so this change might not be received all that well. However, others might say that it is going to help sites receive traffic. Google has been notorious for taking content from sites and showing it to its searchers without allowing them to click to the site in question. Such a chance might be a boon for websites that are struggling to keep their numbers up.
Read next: Video Previews Can Boost Downloads, So Why Do Only 10% of Apps Use Them?
by Zia Muhammad via Digital Information World
With all of that having been said and now out of the way, it is important to note that this is all coming in the aftermath of Google updating its product reviews feature. This seems to suggest that there is a negative correlation between product reviews and various search snippets.
The snippet in question is the famous People Also Ask section. It essentially shows users questions that might be relevant to the search queries that they typed out, but a report from Semrush indicated that it is being seen as much as 63.82% less frequently than might have been the case otherwise.
RankRanger also released a report that weighed in on what might be going on right now. According to this report, Google’s People Also Ask section is being sent out to 74% fewer users with all things having been considered and taken into account.
One thing to note here is that this drop occurred all of a sudden but then stabilized. That indicates that it might have been intentional on Google’s part. The tech giant may have been looking to declutter its SERP because of the fact that this is the sort of thing that could potentially end up making it more streamlined.
This section was rather popular with users, so this change might not be received all that well. However, others might say that it is going to help sites receive traffic. Google has been notorious for taking content from sites and showing it to its searchers without allowing them to click to the site in question. Such a chance might be a boon for websites that are struggling to keep their numbers up.
Read next: Video Previews Can Boost Downloads, So Why Do Only 10% of Apps Use Them?
by Zia Muhammad via Digital Information World
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